The world’s roofing sector is brimming with business opportunities, particularly because more buildings are being established, and more areas are becoming developed. The need for roofing services will always be high.
Besides the lucrative pay check of a roofing business, the longevity of a company in the roofing sector is perfect for entrepreneurs looking to establish a legacy.
The process of establishing a roofing business is quite straightforward. In this guide, we’ll be going through seven essential steps to establishing a roofing business.
Develop A Business Plan
The thought of developing a business plan may seem challenging for an aspiring company owner. However, realistically, it’s a document that compiles every idea you think is right for your project and helps you in realizing where you have to put in more effort to bring your company to life.
In the business plan, you’d want to include details on who you are helping and the exact services you are offering. This is also where you decide on what kind of roofing services you are going to provide in your business.
Understand Your Target Market
After getting past the business plan establishment phase, the next step to take is to delve deeper into who your target audience is so that you can properly develop your services to meet their needs. Firstly, you have to determine whether your roofing business will be targeting business owners or home owners.
You also need to figure out if your target market can afford to make cash payments or if they’ll require a kind of financing plan. As you search for your ideal clients, you can delve even deeper by identifying their age, source of income, and other personal attributes.
Handle The Legalities
Once you’ve decided on a name for your roofing business, you must now make it legal. This could be as a corporation or a limited liability company (LLC). After registering your company and making it a legal entity through the state, you will need to get a tax identification number.
Obtaining this is as simple as heading to the IRS website and completing a quick application. Considering that your roofing company provides services that could put your employees in danger, you will have to obtain general liability insurance to safeguard you, your workers, and even your customers.
Invest In Quality Equipment
Before rendering any service, you will have to purchase the proper equipment. Here are a few items that you’ll need:
- Safety gear
- Cleaning tools
- Measuring tools
- Air compressors
- Cutting tools
- Hammers and nail guns
- Shingle removal items and pry bars
Note that the equipment required for your roofing company will differ depending on the type of roofing services you are offering.
Employ A Reliable Team
It’s impossible to do all the work on the roofs yourself. Aside from this being quite dangerous, there’s also no scalability in this system. That’s why you’ll need to hire a professional team. For your roofing team, you’ll have to hire individuals who come recommended.
Fitness is necessary since there’s a lot of intense labor, lifting, and climbing involved. Besides that, you’d want people with some roofing experience or individuals who have worked in other construction sectors and are open to learning how to handle roofing services.
Promote Your Roofing Company
Once your business is up and running, it’s not time to promote your startup and generate leads. Following your business plan, you’ve already determined your ideal clients, so you will have to be clever to get your business in front of them. Word of mouth isn’t enough in this case. Search engine marketing (SEM) and search engine optimization (SEO) are great ways to start.
This means that you are making yourself discoverable to anyone who searches for “roofing companies near me” or “roofing companies in [your area]”. Marketing your business on your own can be a bit overwhelming so you can decide to hire a professional marketing agency.
Hone Your Sales Strategy
Most businesses and homeowners deliberate a lot before deciding on a roofer to handle their roofing needs. This is primarily because it’s such an expensive investment, and they’d like to get the best from the most professional roofers.
This puts a lot of pressure on your startup to fine-tune your sales procedures. Depending on your company’s size, you can decide to either carry out sales yourself or employ a team of professional salespeople to deal with this for you.
Starting a roofing company takes determination, hard work, and a desire to help clients stay comfortable and safe year-round. With these seven steps above, any entrepreneur with enough determination can build his or her roofing business from scratch.