Tag: business and marketing

Business Marketing

Struggling with Business? Fear Psychology Might Be to Blame

4 min read

“If business is booming, why are people struggling with leads?” asked Geraldine Ree, a travel agency consultant and author of “Flying Colors: The Travel Advisor’s Guide to Breakthrough” at last month’s Travel Market Place East conference in Toronto.

“Can you see that is a paradox? It’s a conflicting thing.”

The reason, Ree continued, is the same reason so many people never seem to make any progress on doing something they’ve been thinking about doing for a while. Like implementing a marketing plan or saying no to customers you don’t actually want.

“The really interesting thing about mindset and motivation is

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Business Marketing

Elaborate duct tape dress wins Los Angeles teen a national scholarship contest

4 min read
LOS ANGELES, CA - JULY 07: Karla (cq) Torres (cq), 18, of Los Angeles, is a finalist in the Stuck At Prom, a duct tape scholarship contest, on Friday, July 7, 2023 in Los Angeles, CA. The contest awards scholarships to high schoolers who make the best prom attire out of Duck Brand Duct tape. Torres will be attending California State University Fullerton pursuing a degree in business marketing starting Aug. 2023. Karla spent 120 hours making the dress. (Gary Coronado/Los Angeles Times)

Eighteen-year-old Karla Torres of Los Angeles is the winner of Stuck At Prom, a duct tape scholarship contest. The contest awards scholarships to high schoolers who make the best prom attire out of Duck brand duct tape. (Gary Coronado/Los Angeles Times)

A Los Angeles teen who designed and made a Marie Antoinette-style prom dress completely out of duct tape was named Wednesday as the winner of a national scholarship contest.

Karla Torres, who graduated this spring from Francisco Bravo Medical Magnet High School in Boyle Heights, won a $10,000 scholarship after amassing the most votes for her dress in the

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Business Marketing

SCSU track and field and cross country coach resigns

1 min read

st. CLOUD — St. Cloud State women’s track and field and cross country coach Sam Kettenhofen has resigned.

Kettenhofen’s decision, effective immediately, was announced by the school in a press release. Kettenhofen did not respond to requests for comment. He had been with the Huskies for seven seasons.

“The team has been informed of the decision, and the process of searching for his replacement will start immediately,” the release reads.

Sam Kettenhofen, SCSU Cross Country.

Sam Kettenhofen, SCSU Cross Country.

A spokesperson for the school declined a request for further comments.

During his career at SCSU, Kettenhofen coached 12 All-Americans, 19 NCAA Qualifiers, 12 Northern

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Business Marketing

One Source Direct Announce Ground-Breaking Small Business Marketing Platform Launched on Indiegogo

2 min read

PRESS RELEASE

Published July 18, 2023

Say Goodbye to Traditional SEO One Source Direct Introduces Innovative Platform to Empower Small Businesses in the Digital Age.

One Source Direct, has announced the launch of its groundbreaking platform, a peer-to-peer business networking app poised to revolutionize small business operations in today’s fast-paced digital landscape. With the aim of leveling the playing field and overcoming the limitations of traditional marketing strategies, One Source Direct pushes the boundaries of traditional marketing by empowering entrepreneurs, small business owners, and freelancers to succeed in a competitive market.

Unlike traditional algorithms that favor brand popularity or advertising

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Business Marketing

B2B agency work continues to blend with B2C as Gravity Global acquires 9th Wonder

4 min read

The news on Monday that Gravity Global is acquiring the rest of 9th Wonder threw a magnifying glass on the growing trend of B2B agencies stretching far past historical business goals and media destinations.

Thanks to a combination of digital transformation breaking down silos that separated business from personal and a pandemic-induced blurring of lines between work and the rest of life — adding in a sprinkle of business need brought on by supply chain shortages too — and it’s clear B2B agency is no longer just business as usual. B2B efforts now often spill into out-of-home spectaculars in Times …

Business Marketing

Omnia Strategy Group Launches to Define a New Era of B2B Tech Marketing

4 min read
Omnia Strategy Group Launches to Define a New Era of B2B Tech Marketing

B2B Tech Industry Veteran Launches Visionary Consultancy to Turn B2B Marketing on Its Head

RALEIGH, NC–(BUSINESS WIRE)–Today, Omnia Strategy Group, LLC., a visionary B2B tech marketing firm, announces its mission to redefine the paradigms of market positioning, product marketing and thought leadership. For too long, companies have operated without knowing who they truly are, touting “speeds and feeds” over value, and prioritized gaining superficial attention over creating something meaningful, and Omnia’s mission is to change that.


In times of economic uncertainty, bank failures, massive layoffs, and the frenzied hype of new technologies, Omnia aims to catalyze a bold marketing approach

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Business Marketing

How AI is Powering Marketing Success and Business Growth

4 min read

Today, at Meta’s Performance Marketing Summit in Toronto, we brought the marketing community together to help them take advantage of our growing suite of business tools and find new opportunities to drive effective campaigns using artificial intelligence (AI).

AI has been a foundational part of all our apps and services since 2006, and it currently powers our discovery engine, ads business, content moderation and more. The advancements we have made have been driven by world-leading innovations, and these new tools for creativity and connection have already proven their value to the marketers on our platforms. Now, we’re applying AI even

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Business Marketing

Get Seen By Locals: Boost Your Business with Local SEO

6 min read


Are you a small business local to the New York area? Do you want to expand your reach and get seen by more locals?

Local SEO is one of the most effective digital marketing methods for growing your online presence, attracting new customers, and driving sales growth, all while staying rooted in a specific geographic location.

Here at Ignite Digital, we understand how important it is for businesses like you to increase visibility within their local communities. With our cutting-edge approach grounded in industry knowledge, expertise and experience: we are here to help!

Read on to find out how a

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