Business Marketing

Torin Rea Appointed as Vice President of Marketing at Next Level Apparel

3 min read

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TORRANCE, Calif. — Next Level Apparel, a leading provider of high-quality blank apparel, is pleased to announce the appointment of Torin Rea as the company’s new Vice President of Marketing. With a proven strategic marketing leadership track record and a deep understanding of the apparel industry, Torin brings a wealth of knowledge and expertise to the Next Level Apparel team.

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As Vice President of Marketing, Torin will spearhead Next Level Apparel’s marketing efforts, drive brand awareness, and develop innovative strategies to propel the company’s growth in a competitive market. With his keen eye for consumer insights

Business Marketing

Omnia Strategy Group Launches to Define a New Era of B2B Tech Marketing

4 min read

B2B Tech Industry Veteran Launches Visionary Consultancy to Turn B2B Marketing on Its Head

RALEIGH, NC–(BUSINESS WIRE)–Today, Omnia Strategy Group, LLC., a visionary B2B tech marketing firm, announces its mission to redefine the paradigms of market positioning, product marketing and thought leadership. For too long, companies have operated without knowing who they truly are, touting “speeds and feeds” over value, and prioritized gaining superficial attention over creating something meaningful, and Omnia’s mission is to change that.


In times of economic uncertainty, bank failures, massive layoffs, and the frenzied hype of new technologies, Omnia aims to catalyze a bold marketing approach

Business Marketing

Sacramento Paving Business Marketing: Multimedia Content Campaigns Announced

1 min read

PRESS RELEASE

Published June 27, 2023

With industry studies by Semrush showing that 55% of businesses are publishing more frequent content in 2023 as a way to grow their brand awareness, the agency is responding to increased demand. The latest update focuses on establishing omnipresence by ranking clients across hundreds of high-authority sites.

More information can be found at https://pavedmedia.clientcabin.com/

Following the update, businesses can leverage branded digital assets – ranging from infographics to videos and podcasts – to connect with more customers and increase brand awareness.

Securing a spot on page one of Google search results is crucial for

Business Marketing

Groundbreaking New Book by Prolific Author Bo Bennett: A Deep Dive into AI-Driven Business Marketing – Written by AI

3 min read

Groundbreaking New Book by Prolific Author Bo Bennett: A Deep Dive into AI-Driven Business Marketing – Written by AI

BOSTON, June 16, 2023 /PRNewswire/ — Today, Bo Bennett, founder of BookMarketing.pro and acclaimed author of over a dozen books, including the bestseller “Logically Fallacious,” announced the release of his latest book “Artificial Intelligence, Real Profits: Mastering ChatGPT-4 for Business Marketing.” Notably, this book is a testament to the revolutionary power of AI, as Bennett wrote it almost exclusively with artificial intelligence, even crafting the marketing materials and the audiobook in his voice using AI technology.

Bennett’s background spans programming and

Business Marketing

Polygon Labs Rolls Out Open Database for Blockchain Use Cases

3 min read

Polygon Labs, the Ethereum scaling platform, has released an open database that shows positive use cases of blockchain on any application from across the world, it was announced on Thursday.

Called “The Value Prop,” the database hosts as many as 39 use cases and over 300 applications, with numbers expected to increase. Polygon Labs conceived the project as a “Wikipedia for use cases.”

“This is just the beginning. It’s not like this is going to be a stagnant website,” said Rebecca Rettig, Chief Policy Officer at Polygon Labs in a pre-launch interview with CoinDesk. “It’s going to grow as people

Business Marketing

ChatGPT and Generative AI in Content Marketing: How to Prepare

2 min read

AI tools like ChatGPT and DALL-E2 can provide marketers with creative ideas, save them time, and even generate imagery and video for content. But they also present risks such as inaccuracies, copyright infringement, and plagiarism.

AI Can Help Content Marketers But Can't Replace Them

Insider Intelligence



Although risks are present, generative AI is on par to change content marketing forever. The areas where it has the largest impact are ideas, saving time, and generating content. In a recent 2022 Aira survey of marketers worldwide 58.9% stated that they already used AI tools to optimize existing content. The most effective way ChatGPT and other generative AI tools have enhanced content

Business Marketing

DRC receives three statewide awards

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LA CROSSE — The Wisconsin Economic Development Corp. recognized the best downtown projects of 2022 during the 32nd Wisconsin Main Street Awards ceremony at the La Crosse Center.

Projects honored included business and community development initiatives, historic preservation, community celebrations and revitalization success stories from across the country.

The Downtown Racine Corp. came home with three first-place honors:

  • Best Special Event: Party on the Pavement, Downtown Racine
  • Best Cooperative Business Marketing: Fashion Show on Monument Square
  • Diversity & Inclusion Award: Black History Month, Racine, co-winner.

“I am ecstatic at the strides we have

Business Marketing

US banks rethink social media as a threat, not a marketing tool

4 min read

Bankers are beefing up risk management, monitoring and emergency procedures around the use of social media after an internet-fueled run toppled Silicon Valley Bank two months ago and sparked turmoil in the industry.

In board rooms across the United States, executives are devising programs and plans to counteract online threats including rumors around the health of the banks that could lead to deposit outflows or weigh on the stock, according to seven banking industry executives and analysts.

The efforts, which have not been previously reported, underscore banks’ urgent efforts to adapt to changing times, prevent depositors from sparking a bank