Tag: business marketing ideas

Business Marketing

Responsible Marketing Good for Business, Good for Society

6 min read

When you think about responsible marketing, concepts like corporate social responsibility (CSR), sustainability, cause-related marketing, inclusive marketing and many others might come to mind. But what does it really mean to be a responsible marketer, and why is it important?

We sat down with Lisa Loftis, Principal Product Marketing Manager at SAS, and presenter at Simpler Media Group’s CMSWire Connect conference, to learn more.

“I’m very proud to work for SAS because of what they’re doing in responsible marketing,” said Loftis. “For example, through our Data for Good program, we’ve committed to using data and analytics to solve humanitarian issues

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Business Marketing

Rosemary Ann Bradford-Linhares Obituary – The Arizona Republic

2 min read

Rosemary Ann Bradford Linhares, passed away at home in Phoenix on May 16, 2023. She was born in Humboldt, Iowa to Marianne J. (Lieuwen) and Harold W. DeGroote on May 8, 1941.

She graduated from Humboldt High School in 1959 and attended the University of Wyoming.

“Rosebud” was cherished by her family and adored by the many friends she accumulated throughout her life. Upon leaving the business marketing group at Mountain Bell after 17 years, she took on contract employment that kept her out and about doing things such as delivering newspapers, telephone directories, and, most favorite of all, flowers

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Business Marketing

Women in Tech hosts advisory events

1 min read

Tyson Foods Inc.’s Women in Tech group hosted a mentoring event on Tuesday for female students of the Don Tyson School of Innovation in Springdale.

Each of the 12 girls at the event met in 10-minute individual sessions with 12 female mentors from Tyson Foods’ global technology department to learn more about the mentor’s job as well as internship and career opportunities at the company.

The event was held at the Tyson Foods headquarters in Springdale.

The School of Innovation is a public school for students in sixth through 12th grades. Those who attended the event were chosen based on

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Business Marketing

Small Business Marketing Software Market

5 min read
Small Business Marketing Software Market

Small Business Marketing Software Market

Advance Market Analytics added research publication document on Worldwide Small Business Marketing Software Market breaking major business segments and highlighting wider level geographies to get deep dive analysis on market data. The study is a perfect balance bridging both qualitative and quantitative information of the Worldwide Small Business Marketing Software market. The study provides valuable market size data for historical (Volume** & Value) from 2018 to 2023 which is estimated and forecasted till 2028*. Some are the key & emerging players that are part of coverage and have been profiled are SendinBlue (France), SendX (United

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Business Marketing

Generative AI Impact on Marketing Strategy

2 min read

Marketing strategies are always evolving and seeking the next advantage, and they have taken a huge leap forward recently with the introduction of generative artificial intelligence (AI) technology.

Nova’s AI marketing experts conducted interesting research to gauge the impact of generative AI, with the results exhibited in an excellent generative AI infographic created by design agency Nowsourcing. Here we summarize some of Nova’s findings which show how big an impact generative AI is having on the marketing landscape.

Generative AI in Marketing

Nova discovered that the use of AI has doubled over the past five years, with 77% of companies

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Business Marketing

5 Ways AI Can Transform Your Startup’s Marketing

4 min read

Opinions expressed by Entrepreneur contributors are their own.

In a world where the competition is fierce and the pace of change is relentless, startups are under pressure to find ways to stay ahead of the curve. As a startup, you need to be agile, creative and innovative to make an impact on your market. Artificial intelligence (AI) marketing tools offer a solution to this challenge, providing a new level of sophistication and power to your marketing efforts.

AI tools can help you analyze customer data, predict future trends, automate processes and create personalized experiences for your customers. With the right

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Business Marketing

Springfield’s top seniors from each high school honored, discuss future plans

8 min read

Fifty-one members of the Class of 2023 from Springfield Public Schools’ five high schools were recently honored during the district’s Recognition of Scholastic Excellence banquet.

The 10 graduating students with the highest grade point average from each high school are recognized each year. This year, due to ties in GPA, Glendale will be honoring 11 students.

The April 6 event was hosted by Drury University.

Central

Kalea Aguilar Aberle, Christopher Nottingham Beersman, Claire Elizabeth Bodnar, Brett Reagan Boney, Paige Hope Horton, JungBin Grace Park, Wooyoung Park, Jenna Mily Skidmore, Elise Noel Summers, and Zachary James Murry.

Kalea Aguilar Aberle, Christopher Nottingham Beersman, Claire Elizabeth Bodnar, Brett Reagan Boney, Paige Hope Horton, JungBin Grace Park, Wooyoung Park, Jenna Mily Skidmore, Elise Noel Summers, and Zachary James Murry.

  • Kalea Aguilar Aberledaughter

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Business Marketing

How B2B Organizations Can Navigate Fierce Competition

3 min read

B2B companies won’t win — today or in the future — with outdated short-term strategies. The competition for growth is fiercer than ever. Business buyers are restless and hard to please. Routes to market are diversifying to encompass more self-service options. Younger business buyers have very different expectations from the buyer experience than older generations do. B2B buying moves are becoming too difficult to predict, with longer sales cycles.

Don’t despair. Centering your leadership, strategy, and operations on your customers — the very definition of customer obsession — is precisely what will help you not only navigate this complexity and

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