Tag: business marketing jobs

Business Marketing

The Key to Marketing a Mom and Pop Business

4 min read

Marketing opportunities are endless, but marketing budgets are finite. Is it better for a mom-and-pop business to put money into online and social media marketing, or to invest in real-life sponsorships and events?

As with many things in business, you can only find out through trial and error, says Rus Graham, cofounder of New England-based Rushton Gregory Communications.

“The difficulty with marketing programs is that everyone is unique,” Graham says. “There isn’t a cookie-cutter approach.”

Related: This is What You Need in Your 5-Year Marketing Plan

Image Credit: Zohar Lazar

Graham urges clients to think about the difference between qualitative

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Business Marketing

Torin Rea Appointed as Vice President of Marketing at Next Level Apparel

3 min read

TORRANCE, Calif. — Next Level Apparel, a leading provider of high-quality blank apparel, is pleased to announce the appointment of Torin Rea as the company’s new Vice President of Marketing. With a proven strategic marketing leadership track record and a deep understanding of the apparel industry, Torin brings a wealth of knowledge and expertise to the Next Level Apparel team.

As Vice President of Marketing, Torin will spearhead Next Level Apparel’s marketing efforts, drive brand awareness, and develop innovative strategies to propel the company’s growth in a competitive market. With his keen eye for consumer insights

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Business Marketing

Omnia Strategy Group Launches to Define a New Era of B2B Tech Marketing

4 min read
Omnia Strategy Group Launches to Define a New Era of B2B Tech Marketing

B2B Tech Industry Veteran Launches Visionary Consultancy to Turn B2B Marketing on Its Head

RALEIGH, NC–(BUSINESS WIRE)–Today, Omnia Strategy Group, LLC., a visionary B2B tech marketing firm, announces its mission to redefine the paradigms of market positioning, product marketing and thought leadership. For too long, companies have operated without knowing who they truly are, touting “speeds and feeds” over value, and prioritized gaining superficial attention over creating something meaningful, and Omnia’s mission is to change that.


In times of economic uncertainty, bank failures, massive layoffs, and the frenzied hype of new technologies, Omnia aims to catalyze a bold marketing approach

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Business Marketing

The Value In Living Out Your Values

5 min read

Rai-mon Barnes is the Founder and CEO of marketing agency Consciously™. He helps businesses grow sustainably and holistically.

We track everyone and everything in marketing. People will sign away their right to privacy without even thinking about what the tracking entails when it comes to marketing, but are less eager to give up their rights and privacy in other situations.

Some are abandoning the idea that erasing consumer privacy leads to a net benefit for businesses and consumers. Industry thought leaders like David Heinemeier Hansson, co-founder of Basecamp, are showing us what the world can look like when

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Business Marketing

Sector 5 Digital (S5D) Develops Immersive Marketing Experience for Textron Aviation’s Latest Cessna Business Jet

4 min read

S5D built highly realistic digital 3D models of both the exterior and interior of the new jet in order to create interactive elements for the launch campaign

NEW YORK, NY / ACCESSWIRE / June 29, 2023 / Sector 5 Digital (“S5D”), a wholly owned subsidiary of The Glimpse Group, Inc. (“Glimpse”) (NASDAQ:VRAR), (FSE:9DR), and a leader in immersive content development, completed a 6-figure engagement with Textron Aviation to develop captivating immersive marketing materials for the highly anticipated debut of its Cessna Business Jet – The Citation Ascend™.

The S5D created a comprehensive experiential marketing campaign consisting of three key components

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Business Marketing

Big tobacco vs small business owner

4 min read

Awesome Thursdays. We can see you over there, Mr. Weekend.

Will Spencer’s frustration was on full display.

A businessman who operates a small museum housing Winston Cup racing memorabilia, Spencer has been ensnared for months in a complicated legal battle with ITG Brands, LLC. over ownership of the items.

In essence the lawsuit — three, actually, as two have been dismissed — is a fight over trademarks and branding as ITG, a corporate entity that has controlled the Winston brand name since UK-based Imperial Brand bought Winston, Kool and Maverick from Reynolds American and Lorillard Inc., wants to assert its

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Business Marketing

Web Design Specialist Drives Business Marketing With Data

4 min read

PRESS RELEASE

Published June 28, 2023

San Ramon, Calif. –

San Ramon, CA based Boomcycle Digital Marketing Agency would like to introduce their Data-Driven Intelligent Web Design process to local businesses. The Agency specializes in utilizing actionable data to create engaging and results-oriented campaigns for their clients. See more here: https://boomcycle.com/services/web-design/.

A business’ website is often the first point of contact with a customer, the Agency notes, and this means it also serves as that customer’s first impression of the brand and its associated services. Today, a customer who is looking for a specific product or service is more likely

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Business Marketing

The Drums | The Rise Of Gaming Culture

6 min read

Gaming isn’t just changing entertainment – it’s revolutionizing marketing as we know it. That’s a bold statement from TikTok’s head of global gaming business marketing, so The Drum caught up with Rema Vasan to find out if it’s justified.

Attention is the new currency – and if marketers want to capture the attention of today’s consumers in a rapidly evolving world, traditional marketing approaches will no longer cut it. One industry is changing the game, having been quick to adapt to dramatic shifts in consumer expectations and it’s revolutionizing marketing as we know it. Yes, we’re talking about gaming.

The

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