Tag: business marketing major

Business Marketing

Struggling with Business? Fear Psychology Might Be to Blame

4 min read

“If business is booming, why are people struggling with leads?” asked Geraldine Ree, a travel agency consultant and author of “Flying Colors: The Travel Advisor’s Guide to Breakthrough” at last month’s Travel Market Place East conference in Toronto.

“Can you see that is a paradox? It’s a conflicting thing.”

The reason, Ree continued, is the same reason so many people never seem to make any progress on doing something they’ve been thinking about doing for a while. Like implementing a marketing plan or saying no to customers you don’t actually want.

“The really interesting thing about mindset and motivation is

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Business Marketing

The Key to Marketing a Mom and Pop Business

4 min read

Marketing opportunities are endless, but marketing budgets are finite. Is it better for a mom-and-pop business to put money into online and social media marketing, or to invest in real-life sponsorships and events?

As with many things in business, you can only find out through trial and error, says Rus Graham, cofounder of New England-based Rushton Gregory Communications.

“The difficulty with marketing programs is that everyone is unique,” Graham says. “There isn’t a cookie-cutter approach.”

Related: This is What You Need in Your 5-Year Marketing Plan

Image Credit: Zohar Lazar

Graham urges clients to think about the difference between qualitative

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Business Marketing

Inspired at the Getty, LA teen’s duct tape dress among scholarship contest’s finalist

5 min read
LOS ANGELES, CA - JULY 07: Karla (cq) Torres (cq), 18, of Los Angeles, is a finalist in the Stuck At Prom, a duct tape scholarship contest, on Friday, July 7, 2023 in Los Angeles, CA . The contest awards scholarships to high schoolers who make the best prom attire out of Duck Brand Duct tape. Torres will be attending California State University Fullerton pursuing a degree in business marketing starting Aug. 2023. Karla spent 120 hours making the dress. (Gary Coronado/Los Angeles Times)

Karla Torres, a recent graduate of Francisco Bravo Medical Magnet High School in Boyle Heights, designed and created the 18th century-inspired prom dress out of duct tape for a “Stuck at Prom” scholarship contest. (Gary Coronado/Los Angeles Times)

Her Marie Antoinette-style dress is elegant and intricate, with detailed lace along the edges, an angular corset and different white, pink and gold layers filling out the hoop skirt.

Lifelike pink florals adorn her matching purse, fan and hairpiece, and detached sleeves cascade from her elbows, almost majestically. A complex, white lace choker completes the regal look.

And it’s all made out

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Business Marketing

Customer Advocacy Programs Drive Business Growth and Competitiveness in Current Markets, Says SoftwareReviews

4 min read

SoftwareReviews’ latest research reveals that customer advocacy activities often happen without strategic foresight, highlighting the need for an effective advocacy program that will enable organizations to more effectively compete in a tight market.

TORONTO, June 30, 2023 /PRNewswire/ – Customer advocacy often serves as the engine for new client acquisition, a function that is becoming increasingly crucial in this competitive and volatile market. However, challenges can arise when implementing an advocacy program that can negatively impact an organization’s position. These challenges include a shortage of referenceable customers who could transform into passionate advocates and the absence of a consistent

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Business Marketing

Award-winning Lincoln-Way grad eyes career on fishing circuit

5 min read

Zach Wolfe doesn’t remember getting hooked, but has a fishing story that he’ll never forget.

His father, whose love of fishing predates Wolfe’s birth, tried to get him into the sport since he was tiny, but it took some generational intervention before he took the bait.

“My parents went on a trip to Hawaii when I was six and my grandparents had to come and watch me and my sister,” Wolfe said. “I went fishing a few times with my grandpa and my dad said I’ve been hooked on it ever since and I’ve never slowed down.”

The Mokena resident

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Business Marketing

IT’S YOUR BUSINESS: Special events and festivals can benefit your business

3 min read

It’s that time of year when special events and festivals fill the local calendar.

This bringing people together to share and celebrate with different activities can provide opportunities to promote your business or organization.

But why invest in events? For starters, according to Statista, 44 per cent of marketers experience a 3:1 to 5:1 return on investment from event marketing. With those kinds of numbers, it certainly is an encouragement to take a closer look at how you can add event marketing to your mix of business activities.

While it may be too late to get involved this year, although

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Business Marketing

Why You Should Consider A Chief Growth Officer In 2023 And Beyond

5 min read

Sergio Tang is the chief growth officer at Space AG Global, a growth expert, speaker and lecturer. Helping ships and scale products in Latam.

The business world is evolving faster than ever. With all the layoffs and the always-changing landscape, startups and big companies are focusing on revenue-based growth roles. However, the days of growing a business at all costs, just looking for that hockey stick figure, are in the past. As a result, the position of a hybrid or at least fractional chief growth officer (CGO) has become increasingly important in recent years for tech companies. Having a

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