Tag: business marketing plan

Business Marketing

Struggling with Business? Fear Psychology Might Be to Blame

  • By Ida
  • 25/07/2023
4 min read

“If business is booming, why are people struggling with leads?” asked Geraldine Ree, a travel agency consultant and author of “Flying Colors: The Travel Advisor’s Guide to Breakthrough” at last month’s Travel Market Place East conference in Toronto.

“Can you see that is a paradox? It’s a conflicting thing.”

The reason, Ree continued, is the same reason so many people never seem to make any progress on doing something they’ve been thinking about doing for a while. Like implementing a marketing plan or saying no to customers you don’t actually want.

“The really interesting thing about mindset and motivation is

…
Business Marketing

B2B agency work continues to blend with B2C as Gravity Global acquires 9th Wonder

  • By Ida
  • 19/07/2023
4 min read

The news on Monday that Gravity Global is acquiring the rest of 9th Wonder threw a magnifying glass on the growing trend of B2B agencies stretching far past historical business goals and media destinations.

Thanks to a combination of digital transformation breaking down silos that separated business from personal and a pandemic-induced blurring of lines between work and the rest of life — adding in a sprinkle of business need brought on by supply chain shortages too — and it’s clear B2B agency is no longer just business as usual. B2B efforts now often spill into out-of-home spectaculars in Times …

Business Marketing

Setting a manufacturing business apart with personal marketing technologies

  • By Ida
  • 13/07/2023
7 min read
Isometric business people and investors in the workplace sales display on the analysis of statistics and management research operations data charts, marketing and data analysis concepts

sesame / DigitalVision Vectors / Getty Images

In 1993, Don Peppers and Martha Rogers introduced a new concept that became the foundation for many of today’s marketing programs.

Their book, “The One to One Future: Building Relationships One Customer At A Time,” has become a classic reference for personalized marketing and sales. One industry expert summarized the book as a “unique perspective on the fundamental, structural changes that technology has already brought to the real world of business competition.”

It has taken more than a few years, but today, a highly developed integration of several technologies offers manufacturers the ability

…
Business Marketing

How the Shein influencer trip marked a turning point in the brand-sponsored vacation trend

  • By Ida
  • 01/07/2023
6 min read

Several influencers were lambasted this week for social media posts enthusiastically highlighting a trip sponsored by the Chinese fast fashion clothing retailer Shein, which has previously been accused of labor exploitation and environmentally damaging practices.

A since-deleted video posted by Dani Carbonari, who in her Instagram bio refers to herself as a content creator, plus-sized model and confidence activist, shows her arriving at a facility she calls the “Shein Innovation Centre” in Ghangzhou, China, last week.

“Shein is just such a developed and complex company, and it was so beautiful to see first hand,” Carbonari said in the video. Referring

…
Business Marketing

Marketing Industry Using AI to Save Time, Boost Productivity: Study

  • By Ida
  • 29/06/2023
3 min read
  • Dozens of companies are using AI tools to enhance their marketing strategies, a Bynder study found.
  • More than 55% of Bynder’s clients surveyed use AI to generate content drafts and enhance their SEO.
  • The findings come as businesses integrate ChatGPT into their workflows to boost their bottom line.

The marketing industry is embracing AI with open arms, a new study found.

In May, Bynder, a digital asset management platform, surveyed 104 of its clients like Spotify,

…
Business Marketing

How AI is Powering Marketing Success and Business Growth

  • By Ida
  • 27/06/2023
4 min read

Today, at Meta’s Performance Marketing Summit in Toronto, we brought the marketing community together to help them take advantage of our growing suite of business tools and find new opportunities to drive effective campaigns using artificial intelligence (AI).

AI has been a foundational part of all our apps and services since 2006, and it currently powers our discovery engine, ads business, content moderation and more. The advancements we have made have been driven by world-leading innovations, and these new tools for creativity and connection have already proven their value to the marketers on our platforms. Now, we’re applying AI even

…
Business Marketing

Get Seen By Locals: Boost Your Business with Local SEO

  • By Ida
  • 26/06/2023
6 min read


Are you a small business local to the New York area? Do you want to expand your reach and get seen by more locals?

Local SEO is one of the most effective digital marketing methods for growing your online presence, attracting new customers, and driving sales growth, all while staying rooted in a specific geographic location.

Here at Ignite Digital, we understand how important it is for businesses like you to increase visibility within their local communities. With our cutting-edge approach grounded in industry knowledge, expertise and experience: we are here to help!

Read on to find out how a

…
Business Marketing

Missouri State, Iowa, Middle Tennessee and more

  • By Ida
  • 24/06/2023
6 min read

Buena Vista University

Veronica Tapia-Banuelos of Rogers graduated with a Bachelor of Arts in business (marketing track) at the end of the spring 2023 semester at Buena Vista University in Storm Lake, Iowa.

Tapia-Banuelos was among more than 300 students who received degrees.

Founded in 1891, Buena Vista is a private university affiliated with the Presbyterian Church.

__

Mississippi State

Among the more than 2,300 students named to the Dean’s List for the spring semester at Mississippi State University were:

Jackson Runnels of Fayetteville; and

Anna Riggs of Fayetteville;

Dean’s List students achieved a grade-point average between 3.5 and 3.79,

…