Business Marketing

Struggling with Business? Fear Psychology Might Be to Blame

4 min read

“If business is booming, why are people struggling with leads?” asked Geraldine Ree, a travel agency consultant and author of “Flying Colors: The Travel Advisor’s Guide to Breakthrough” at last month’s Travel Market Place East conference in Toronto.

“Can you

Business Marketing

B2B agency work continues to blend with B2C as Gravity Global acquires 9th Wonder

4 min read

The news on Monday that Gravity Global is acquiring the rest of 9th Wonder threw a magnifying glass on the growing trend of B2B agencies stretching far past historical business goals and media destinations.

Thanks to a combination of digital …

Business Marketing

Setting a manufacturing business apart with personal marketing technologies

7 min read
Isometric business people and investors in the workplace sales display on the analysis of statistics and management research operations data charts, marketing and data analysis concepts

sesame / DigitalVision Vectors / Getty Images

In 1993, Don Peppers and Martha Rogers introduced a new concept that became the foundation for many of today’s marketing programs.

Their book, “The One to One Future: Building Relationships One Customer At

Business Marketing

How the Shein influencer trip marked a turning point in the brand-sponsored vacation trend

6 min read

Several influencers were lambasted this week for social media posts enthusiastically highlighting a trip sponsored by the Chinese fast fashion clothing retailer Shein, which has previously been accused of labor exploitation and environmentally damaging practices.

A since-deleted video posted by

Business Marketing

Marketing Industry Using AI to Save Time, Boost Productivity: Study

3 min read
  • Dozens of companies are using AI tools to enhance their marketing strategies, a Bynder study found.
  • More than 55% of Bynder’s clients surveyed use AI to generate content drafts and enhance their SEO.
  • The findings come as businesses integrate ChatGPT
Business Marketing

How AI is Powering Marketing Success and Business Growth

4 min read

Today, at Meta’s Performance Marketing Summit in Toronto, we brought the marketing community together to help them take advantage of our growing suite of business tools and find new opportunities to drive effective campaigns using artificial intelligence (AI).

AI has

Business Marketing

Missouri State, Iowa, Middle Tennessee and more

6 min read

Buena Vista University

Veronica Tapia-Banuelos of Rogers graduated with a Bachelor of Arts in business (marketing track) at the end of the spring 2023 semester at Buena Vista University in Storm Lake, Iowa.

Tapia-Banuelos was among more than 300 students

Business Marketing

IT’S YOUR BUSINESS: Special events and festivals can benefit your business

3 min read

It’s that time of year when special events and festivals fill the local calendar.

This bringing people together to share and celebrate with different activities can provide opportunities to promote your business or organization.

But why invest in events? For

Business Marketing

Groundbreaking New Book by Prolific Author Bo Bennett: A Deep Dive into AI-Driven Business Marketing – Written by AI

3 min read

Groundbreaking New Book by Prolific Author Bo Bennett: A Deep Dive into AI-Driven Business Marketing – Written by AI

BOSTON, June 16, 2023 /PRNewswire/ — Today, Bo Bennett, founder of BookMarketing.pro and acclaimed author of over a dozen books, including