Tag: marketing business

Business Marketing

One Source Direct Announce Ground-Breaking Small Business Marketing Platform Launched on Indiegogo

2 min read

PRESS RELEASE

Published July 18, 2023

Say Goodbye to Traditional SEO One Source Direct Introduces Innovative Platform to Empower Small Businesses in the Digital Age.

One Source Direct, has announced the launch of its groundbreaking platform, a peer-to-peer business networking app poised to revolutionize small business operations in today’s fast-paced digital landscape. With the aim of leveling the playing field and overcoming the limitations of traditional marketing strategies, One Source Direct pushes the boundaries of traditional marketing by empowering entrepreneurs, small business owners, and freelancers to succeed in a competitive market.

Unlike traditional algorithms that favor brand popularity or advertising

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Business Marketing

Omnia Strategy Group Launches to Define a New Era of B2B Tech Marketing

4 min read
Omnia Strategy Group Launches to Define a New Era of B2B Tech Marketing

B2B Tech Industry Veteran Launches Visionary Consultancy to Turn B2B Marketing on Its Head

RALEIGH, NC–(BUSINESS WIRE)–Today, Omnia Strategy Group, LLC., a visionary B2B tech marketing firm, announces its mission to redefine the paradigms of market positioning, product marketing and thought leadership. For too long, companies have operated without knowing who they truly are, touting “speeds and feeds” over value, and prioritized gaining superficial attention over creating something meaningful, and Omnia’s mission is to change that.


In times of economic uncertainty, bank failures, massive layoffs, and the frenzied hype of new technologies, Omnia aims to catalyze a bold marketing approach

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Business Marketing

Fortress Rebrands as Front Row After a Slew of Mergers

2 min read

Marketing agency Fortress Brand Group has rebranded as Front Row, a global commerce accelerator focused on beauty, health and wellness brands. The rebrand is due to their brand consolidation and merger, uniting several businesses, including the Fortress Brand, School House, Taylor & Pond, BizMut and Finc3.

Fortress acquired digital marketing group Taylor & Pond and marketplace accelerator Finc3 in 2022, and School House, the creative agency set up by former LVMH Moët Hennessy Louis Vuitton executive Christopher Skinner, in 2021. BizMut was Finc3’s business-to-business marketing unit. The terms of these deals were not disclosed.

More from WWD

The newly formed

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Business Marketing

High Wire Promotes Susanna Song to Chief Marketing Officer as Company Launches New Digital Marketing Campaign and New Products – High Wire Networks (OTC:HWNI)

5 min read

BATAVIA, Ill., June 08, 2023 (GLOBE NEWSWIRE) — High Wire Networks, Inc. HWNIa leading global provider of managed cybersecurity and technology enablement, has promoted Susanna Song from VP of marketing and communications to the new position of chief marketing officer (CMO), where she will oversee all corporate communications for driving brand awareness and lead generation.

The appointment coincides with the company’s launch of a new digital marketing and brand awareness campaign to be led by Song. The initiative includes the introduction of new service options for the company’s Overwatch managed cybersecurity offering.

Song will continue to lead the marketing

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Business Marketing

ChatGPT and Generative AI in Content Marketing: How to Prepare

2 min read

AI tools like ChatGPT and DALL-E2 can provide marketers with creative ideas, save them time, and even generate imagery and video for content. But they also present risks such as inaccuracies, copyright infringement, and plagiarism.

AI Can Help Content Marketers But Can't Replace Them

Insider Intelligence



Although risks are present, generative AI is on par to change content marketing forever. The areas where it has the largest impact are ideas, saving time, and generating content. In a recent 2022 Aira survey of marketers worldwide 58.9% stated that they already used AI tools to optimize existing content. The most effective way ChatGPT and other generative AI tools have enhanced content

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Business Marketing

Game Drive returns with MY. GAMES, Amazon Web Services and Google to support mobile game devs

8 min read

The team at MY.GAMES, together with Google and Amazon Web Services, have just revealed the third season of its Game Drive program, specifically for mobile developers.

For those who haven’t heard of it, Game Drive is a business accelerator program aimed at creating more opportunities for the growth and development of the next generation of talented mobile game makers.

The third season of Game Drive is led by MGVC, the investment division of MY.GAMES, which has teamed up with AWS for Games, Google, data.ai, Unity experts, and Deconstructor of Fun. Game Drive has also adopted a new format, consisting of

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Business Marketing

Gift meals a specialty of the new Evansville area caterer

3 min read
Lexie Fankhouser of To the Table grills skirt steak to slice for sandwiches on Tuesday, May 9, 2023.

Lexie Fankhouser of To the Table grills skirt steak to slice for sandwiches on Tuesday, May 9, 2023.

NEWBURGH − To the Table is a different kind of catering service. Sure, owner Lexie Fankhouser will cater for your party, but another of her specialties is a “gift meal.”

Here’s how it works.

What is a gift meal?

If you know someone who could use a prepared meal, be it because of illness, the birth of a new child, a new job or busy schedule, a birthday gift or any other reason, Fankhouser will cook it, package it and deliver it

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Business Marketing

Casida, Coventry clinch NCCC regular season softball title

5 min read

May 16—WINDSOR LOCKS — Remington Casida knows where the next chapter of her softball career will take her.

The Coventry High senior has committed to Endicott College, an NCAA Division III school in Beverly, Massachusetts.

The unknown for Casida though is how the current chapter will end.

That’s what’s kept her focused all season.

“I knew I had a big job that I needed to get done here,” the catcher said. “So being able to focus on this year was obviously the main goal. I’m super excited to go to Endicott. But I just know I need to finish my

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