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Small business owners know the only constant in life is change. Technology has evolved with the times, changing business practices and even what it means to be an entrepreneur. When it comes to selling products or services, it’s hard to turn a blind eye to the benefits of online platforms like social media. While beginners might be intimidated by the algorithms and formulas of Instagram, TikTok, or Facebook at first, learning to harness the power of your digital presence can lead to long-term success.
Crystal Vilkaitis, owner of social media strategy company




