Tag: business marketing

The Key to Marketing a Mom and Pop Business

Marketing opportunities are endless, but marketing budgets are finite. Is it better for a mom-and-pop business to put money into online and social media marketing, or to invest in real-life sponsorships and events?

As with many things in business, you can only find out through trial and error, says Rus Graham, cofounder of New England-based Rushton Gregory Communications.

“The difficulty with marketing programs is that everyone is unique,” Graham says. “There isn’t a cookie-cutter approach.”

Related: This is What You Need in Your 5-Year Marketing Plan

Image Credit: Zohar Lazar

Graham urges clients to think about the difference between qualitative

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Customer Advocacy Programs Drive Business Growth and Competitiveness in Current Markets, Says SoftwareReviews

SoftwareReviews’ latest research reveals that customer advocacy activities often happen without strategic foresight, highlighting the need for an effective advocacy program that will enable organizations to more effectively compete in a tight market.

TORONTO, June 30, 2023 /PRNewswire/ – Customer advocacy often serves as the engine for new client acquisition, a function that is becoming increasingly crucial in this competitive and volatile market. However, challenges can arise when implementing an advocacy program that can negatively impact an organization’s position. These challenges include a shortage of referenceable customers who could transform into passionate advocates and the absence of a consistent

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Insider Sell: Executive Chair – GuruFocus.com

On July 6, 2023, Jonathan Oringer, the Executive Chairman and 10% owner of Shutterstock Inc (SSTK, Financial), sold 44,535 shares of the company. This move is part of a series of transactions Oringer has made over the past year, during which he has sold a total of 501,734 shares and made no purchases.

Jonathan Oringer is a significant figure in the digital media industry. He founded Shutterstock in 2003, which has since grown into a leading global provider of high-quality licensed photographs, vectors, illustrations, videos, and music. The company’s robust platform currently boasts over 350 million images and

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Why Your Business Should Be on Instagram

Since its inception, Instagram has been a powerful marketing tool for businesses looking to expand their presence and product visibility. Because Instagram is a highly visual platform, it’s an excellent social media marketing tool for showcasing cool, innovative, interesting, and beautiful products and services. Industries such as fashion, food, travel, beauty, home decor, gardening and events enjoy enormous success by adding Instagram engagement to their marketing plans.

We’ll share why businesses can benefit significantly from an Instagram account and offer tips for optimizing your Instagram presence.

What is Instagram?

Instagram is a hugely popular photo- and video-sharing social media platform

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Big tobacco vs small business owner

Awesome Thursdays. We can see you over there, Mr. Weekend.

Will Spencer’s frustration was on full display.

A businessman who operates a small museum housing Winston Cup racing memorabilia, Spencer has been ensnared for months in a complicated legal battle with ITG Brands, LLC. over ownership of the items.

In essence the lawsuit — three, actually, as two have been dismissed — is a fight over trademarks and branding as ITG, a corporate entity that has controlled the Winston brand name since UK-based Imperial Brand bought Winston, Kool and Maverick from Reynolds American and Lorillard Inc., wants to assert its

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Sacramento Paving Business Marketing: Multimedia Content Campaigns Announced

PRESS RELEASE

Published June 27, 2023

With industry studies by Semrush showing that 55% of businesses are publishing more frequent content in 2023 as a way to grow their brand awareness, the agency is responding to increased demand. The latest update focuses on establishing omnipresence by ranking clients across hundreds of high-authority sites.

More information can be found at https://pavedmedia.clientcabin.com/

Following the update, businesses can leverage branded digital assets – ranging from infographics to videos and podcasts – to connect with more customers and increase brand awareness.

Securing a spot on page one of Google search results is crucial for

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How AI is Powering Marketing Success and Business Growth

Today, at Meta’s Performance Marketing Summit in Toronto, we brought the marketing community together to help them take advantage of our growing suite of business tools and find new opportunities to drive effective campaigns using artificial intelligence (AI).

AI has been a foundational part of all our apps and services since 2006, and it currently powers our discovery engine, ads business, content moderation and more. The advancements we have made have been driven by world-leading innovations, and these new tools for creativity and connection have already proven their value to the marketers on our platforms. Now, we’re applying AI even

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Starfield: And That’s Marketing – GamesReviews.com

Starfield had a blowout today as part of the Xbox conference, and it’s safe to say it did its job. Opinion on the game has shifted dramatically.

Not that the muted reaction to it before was ever fair. I think it’s a nice combination of Fallout 76, Bethesda’s reputation for janky launches and a general attitude to Xbox that made people comfortable knocking it out. And maybe those people will still turn out to be right.

But before it felt like those critics were in the majority. You couldn’t read about Starfield without someone popping up to say “It won’t

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