Business Marketing

Customer Advocacy Programs Drive Business Growth and Competitiveness in Current Markets, Says SoftwareReviews

4 min read

SoftwareReviews’ latest research reveals that customer advocacy activities often happen without strategic foresight, highlighting the need for an effective advocacy program that will enable organizations to more effectively compete in a tight market.

TORONTO, June 30, 2023 /PRNewswire/ –

Business Marketing

Why Your Business Should Be on Instagram

10 min read

Since its inception, Instagram has been a powerful marketing tool for businesses looking to expand their presence and product visibility. Because Instagram is a highly visual platform, it’s an excellent social media marketing tool for showcasing cool, innovative, interesting, and

Business Marketing

Sacramento Paving Business Marketing: Multimedia Content Campaigns Announced

1 min read

PRESS RELEASE

Published June 27, 2023

With industry studies by Semrush showing that 55% of businesses are publishing more frequent content in 2023 as a way to grow their brand awareness, the agency is responding to increased demand. The latest

Business Marketing

How AI is Powering Marketing Success and Business Growth

4 min read

Today, at Meta’s Performance Marketing Summit in Toronto, we brought the marketing community together to help them take advantage of our growing suite of business tools and find new opportunities to drive effective campaigns using artificial intelligence (AI).

AI has

Business Marketing

Longtime Puma Exec Adam Petrick Is Exiting as Company Moves Marketing Group to Germany

4 min read

Puma global chief brand officer Adam Petrick, whose career at the German athletic powerhouse spans more than two decades, is leaving the company.

Petrick is departing as Puma reorganizing its global marketing organization. The company’s new plan includes moving the