Zontee Hou speaking about customer loyalty. Zontee Hou What will happen to marketing in 2023? I had the opportunity to sit down with Zontee Hou, President and Chief Strategist at Media Volery, to talk about what she sees as the future of marketing in 2023 and beyond. Zontee Hou is a passionate marketing advisor and…
Adidas decides to abandon the trademark complaint with Black Lives Matter
Sportswear maker Adidas AG on Wednesday reversed course 48 hours after asking the US Trademark Office to reject a Black Lives Matter application for a trademark featuring three parallel stripes. “Adidas will withdraw its opposition to the Black Lives Matter Global Network Foundation’s trademark application as soon as possible,” the company said in a statement….
Budget 2023: NB small business owners react
Marc Melanson is starting his peak brewing season. The owner of Flying Boats Brewing in Dieppe, NB, is getting ready for the summer, but he’s also been keeping an eye on the federal budget. He’s happy to see the increase in excise duties on beer being temporarily capped at two per cent starting April 1…
13 Ways To Make A Business’s Content Marketing Stand Out
getty People today have access to a variety of online platforms that are overflowing with an endless amount of content. Although these platforms have given organizations the ability to more directly reach current and potential customers, it also means that leaders have to devise effective ways of attracting attention in order to showcase their businesses’…
Do you need a deck to raise from VCs? Not always
How one founder raised from a16z without breaking open PowerPoint For all the focus on pitch decks (and more than 80 articles on the topic), you’d think that it’s impossible for startups to raise from angels or institutional investors without one. That’s not entirely correct. Here’s why. Going far enough back into the history of…
ITA Airways board backs business plan | News
ITA Airways appears to have taken a further step towards securing a deal with would-be investor Lufthansa after the Italian carrier’s board approved a business plan “shared” with the German airline group. Lufthansa began exclusive talks with Italy’s finance ministry in January over its bid to take a minority stake in ITA, with a view…
The Bank of Canada is ready to step in if the global financial crisis causes ‘spillovers’ to banks here
The Bank of Canada is ready to defend Canadian banks from a global financial meltdown if the current banking crisis in the US and Europe spills into Canada, but the central bank does not think they will have to step in. Speaking on Wednesday at the National Bank Financial Services Conference, Bank of Canada deputy…
Twitter pulls check mark from main New York Times account
Twitter has removed the verification check mark on the main account of The New York Times, one of CEO Elon Musk’s most despised news organizations. The removal comes as many of Twitter’s high-profile users are bracing for the loss of the blue check marks that help verify their identity and distinguish them from imposters on…