Just a few weeks ago, Lauren Rutherglen’s 10,000 TikTok followers would have expected advice on what beauty products to buy.
But as she rummaged through the creamy Glossier eyeshadows, Ilia serums and Charlotte Tilbury liquid bronzers in her drawer, the Calgary-based content creator was reminded of the expensive but disappointing products that the Internet had convinced her she needed.
So she made a “deinfluencing” video — a TikTok-coined term that describes the rejection of viral, cult-favorite beauty or lifestyle products (typically associated with cultural influencers) in favor of more affordable choices.
“I just wanted to share my opinion on things


Horizon Technology Finance (NASDAQ:HRZN – Get Rating) will be announcing its earnings results after the market closes on Tuesday, February 28th. Analysts expect the company to announce earnings of $0.37 per share for the quarter. Investors interested in listening to the company’s conference call can do so using this link.