Jen Root is the Principal at The Root Effect, a strategic growth agency focused on sustainability and brand marketing strategy.
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Sustainability has become more common in everyday business practices, with many businesses shifting toward sustainable practices in recent years.
From my observations, the majority of these shifts have been geared toward climate action, which is good news because the combined land and ocean temperature has risen an average of 0.14 degrees Fahrenheit every decade since 1880 and more than twice that rate since 1981, according to the Annual 2021 Global Climate Report by the National Oceanic and Atmospheric Administration.
