Business Marketing

Rose Queen Bella Ballard and her court cheered as Rose Parade rolls out into 2023 – Pasadena Star News

7 min read
  • From left clockwise, Princesses Salia Baligh, Sahanna Rajinikanthan, Michelle Cortez-Peralta,...

    From left clockwise, Princesses Salia Baligh, Sahanna Rajinikanthan, Michelle Cortez-Peralta, Rose Queen Bella Ballard, Princesses Zoë Denoncourt, Uma Wittenberg, and Adrian Crick wave to the crowd during the 134th Rose Parade in Pasadena on Monday, January 2, 2023. (Photo by Libby Cline-Birmingham, Contributing Photographer)

  • Rose Queen Bella Ballard waves along Colorado Boulevard during the...

    Rose Queen Bella Ballard waves along Colorado Boulevard during the 134th Rose Parade in Pasadena on Monday, January 2, 2023. (Photo by Sarah Reingewirtz, Los Angeles Daily News/SCNG)

  • 104th Rose Queen Bella Ballard and her court wave to...

    104th Rose Queen Bella Ballard and her court wave to the crowd during the 134th Rose Parade in Pasadena on Monday, January 2, 2023. (Photo by Libby Cline-Birmingham,

Business Marketing

How to cut back on your firm’s paper waste

8 min read
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Homepage image: Generated by DALL-E

Sustainability | Jul 19, 2023

By Laura Fenton

It’s easy to be worried about the looming impact of climate change—but harder, often, to know what to do about it. In a new column, home design and sustainable living writer Laura Fenton taps industry experts for concrete ways to make your business design more sustainable, whether through product specifications or office workflow changes.

Among the pandemic’s silver linings for the design industry was a universal push forward with digital workflows. Yet even after three years of working at least partially remotely, interior design firms are still

Business Marketing

MarketingGetClients.com Introduces Innovative Marketing Solutions for

3 min read

The company’s mission is to offer personalized marketing strategies that fully align with their clients’ goals and needs.

Article content

Houston, Texas–(Newsfile Corp. – July 17, 2023) – MarketingGetClients.com, a leading provider of tailored marketing services, is pleased to announce its comprehensive suite of solutions designed to help small business owners and representatives effectively attract and acquire new clients . With a commitment to delivering customized strategies, Marketing GetClients is revolutionizing the marketing landscape for entrepreneurs seeking sustainable

Business Marketing

B2B agency work continues to blend with B2C as Gravity Global acquires 9th Wonder

4 min read

The news on Monday that Gravity Global is acquiring the rest of 9th Wonder threw a magnifying glass on the growing trend of B2B agencies stretching far past historical business goals and media destinations.

Thanks to a combination of digital transformation breaking down silos that separated business from personal and a pandemic-induced blurring of lines between work and the rest of life — adding in a sprinkle of business need brought on by supply chain shortages too — and it’s clear B2B agency is no longer just business as usual. B2B efforts now often spill into out-of-home spectaculars in Times …

Business Marketing

Inspired at the Getty, LA teen’s duct tape dress among scholarship contest’s finalist

5 min read
LOS ANGELES, CA - JULY 07: Karla (cq) Torres (cq), 18, of Los Angeles, is a finalist in the Stuck At Prom, a duct tape scholarship contest, on Friday, July 7, 2023 in Los Angeles, CA .  The contest awards scholarships to high schoolers who make the best prom attire out of Duck Brand Duct tape.  Torres will be attending California State University Fullerton pursuing a degree in business marketing starting Aug.  2023. Karla spent 120 hours making the dress.  (Gary Coronado/Los Angeles Times)

Karla Torres, a recent graduate of Francisco Bravo Medical Magnet High School in Boyle Heights, designed and created the 18th century-inspired prom dress out of duct tape for a “Stuck at Prom” scholarship contest. (Gary Coronado/Los Angeles Times)

Her Marie Antoinette-style dress is elegant and intricate, with detailed lace along the edges, an angular corset and different white, pink and gold layers filling out the hoop skirt.

Lifelike pink florals adorn her matching purse, fan and hairpiece, and detached sleeves cascade from her elbows, almost majestically. A complex, white lace choker completes the regal look.

And it’s all made out

Business Marketing

Big tobacco vs small business owner

4 min read

Awesome Thursdays. We can see you over there, Mr. Weekend.

Will Spencer’s frustration was on full display.

A businessman who operates a small museum housing Winston Cup racing memorabilia, Spencer has been ensnared for months in a complicated legal battle with ITG Brands, LLC. over ownership of the items.

In essence the lawsuit — three, actually, as two have been dismissed — is a fight over trademarks and branding as ITG, a corporate entity that has controlled the Winston brand name since UK-based Imperial Brand bought Winston, Kool and Maverick from Reynolds American and Lorillard Inc., wants to assert its

Business Marketing

Simplified marketing for construction companies

6 min read

What’s one of the worst things someone can say about your construction company?

According to Seth Fargher, owner of Construction Video Pros, it’s “I had no idea you did that.”

Today’s average construction company is missing significant opportunities to form new business relationships or gain new employees all because of their perception in the marketplace.

“People are looking for you,” Fargher says. “Whether you do direct-to-consumer or business-to-business, people are vetting you online.”

If one quick Google search is tanking your credibility and legitimacy as a business, it’s time to make a change. And changing customer perception starts by first

Business Marketing

Missouri State, Iowa, Middle Tennessee and more

6 min read

Buena Vista University

Veronica Tapia-Banuelos of Rogers graduated with a Bachelor of Arts in business (marketing track) at the end of the spring 2023 semester at Buena Vista University in Storm Lake, Iowa.

Tapia-Banuelos was among more than 300 students who received degrees.

Founded in 1891, Buena Vista is a private university affiliated with the Presbyterian Church.

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Mississippi State

Among the more than 2,300 students named to the Dean’s List for the spring semester at Mississippi State University were:

Jackson Runnels of Fayetteville; and

Anna Riggs of Fayetteville;

Dean’s List students achieved a grade-point average between 3.5 and 3.79,