Small-business owners and marketing pros say user-generated content boosted their brands on social. User-generated content is cost-effective and helps small businesses expand their reach. It also builds up consumer loyalty and confidence in tandem with growing brand awareness. This article is part of “Marketing for Small Business,” a series exploring the basics of marketing strategy…
Tag: how to grow your small business with marketing
How Can We Stop Overthinking?
How many evenings have seemed endless due to the constant over-analyzing we do in our minds? If you belong to the category of “overthinkers”, you understand exactly what we mean. A simple and innocent thought can very easily become inflated and end up being a torture of our psychology. Most problems are created by ourselves…
Wishpond Launches Propel IQ, the Company’s Next Generation Marketing Technology Platform
Propel IQ is Wishpond’s new full-service, ‘all-in-one’ marketing and sales solution, utilizing the innovative technologies from Wishpond’s recognized brands to create a powerful platform with complete marketing functionality. Propel IQ is designed to help businesses conveniently manage all their marketing needs in an easy-to-use solution. With the addition of artificial intelligence (AI) technologies, Propel IQ…
Constant Contact Launches Marketing Podcast for Small Business
Constant Contact, a leading provider of email marketing and online marketing tools for small businesses, has launched a new podcast called “Be a Marketer.” The podcast is intended to provide small business and marketers with tips, insights, and best practices for marketing their businesses effectively. According to a press release by Constant Contact, the “Be…
What Relationship Marketing Can Mean For Your Business
By Kailynn Bowling, co-founder of ChicExecs PR & Retail Strategy Firm. getty When it comes to growing your business, customers are key. While you should definitely create valuable products that your customers will love, you need to take things a step further when it’s time to market your products. There’s nothing wrong with posting on…
Five questions with Juanita Gray, with Minority Business Association
Born and raised in Las Vegas, Juanita Gray moved to Massillon when she was 14 years old. She graduated from Massillon Washington High School where she ran track throughout high school and broke a lot of records while on the district’s girl’s relay team. Gray would receive a full ride track scholarship from Walsh University…
How much should I spend marketing my small business?
DOUG AND POLLY WHITE Special correspondents QUESTIONS: My husband and I are launching our new business. A marketing company wants us to spend more than $20,000 on a host of marketing services (for example, developing a company name and logo, business cards, letterheads, brochures, graphics standards manual, website, social media campaign, etc.). We could do…
Employers added 517,000 jobs in January, surprisingly strong growth in the labor market
Comment on this story Comment The labor market expectations shattered in January as the economy added 517,000 jobs and the unemployment rate dropped to 3.4 percent, a low not seen since May 1969, according to data released Friday from the Bureau of Labor Statistics. Job gains had been steadily dropping for months, but January’s stunning…