Rehmann Rayani is Chief Strategy & Marketing Officer and joined N model in 2018. getty Business strategy and marketing are fundamentally different, yet they are inextricably connected. In Model N, I am both the chief marketing officer and the chief strategy officer—two roles that are traditionally led by different people, serving different functions. But when…
Category: Business Marketing
Printing For Less in Livingston has grown into one of the area’s largest employers
SEAN BATURA Livingstone Enterprise With a new CEO and hundreds of employees, one of Livingston’s largest businesses is doing better than ever since its founding 26 years ago. “These last eight months have been the strongest sales period in the company’s history,” said Dave Hawkins, who became the new CEO of PFL in January. “We…
Theorem, digital marketing firm, celebrates its two decades of business excellence : Welcome to Mysooru News
Mysuru: Theorem, a City-based digital marketing company, celebrated its 20 years of business excellence, at a grand event, ‘Utsav’ here. Theorem CEO and founder Jay Kulkarni along with more than 300 employees attended the event that was marked with enthralling cultural events and performances. Speaking on the occasion, Jay Kulkarni CEO and Founder said, “I…
At the Oregon ProStart Championships, high schoolers show off their culinary and business chops
Oregon’s hospitality industry employs more people than any other business sector besides health care. And even during the pandemic — a time that majorly challenged traveling — visitors to Oregon spent nearly $11 billion in the state in 2021. But keeping the industry growing will take skilled workers, which is where ProStart comes in. ProStart…
How Marketers Should Measure Social Media ROI
If you’re selling your service or product through social media and can’t figure out how everything you’re posting brings in revenue, that isn’t “dark social”—it’s just value you haven’t measured yet. France-based social media management company Agorapulse has spent more than a decade helping companies organize their social inboxes, publish content, define trends and collect…
How User-Generated Content Can Boost Small-Business Marketing
Small-business owners and marketing pros say user-generated content boosted their brands on social. User-generated content is cost-effective and helps small businesses expand their reach. It also builds up consumer loyalty and confidence in tandem with growing brand awareness. This article is part of “Marketing for Small Business,” a series exploring the basics of marketing strategy…
COVID news: Most Canadian PPE businesses have collapsed
Most Canadian businesses that answered federal and provincial calls during the pandemic to build up a domestic sector for personal protective equipment have collapsed. The association that represents Canadian PPE companies says 90 per cent of those businesses have been forced to close or pivot to other industries because the federal government and Ontario have…
Impacts of the Silicon Valley Bank collapse, housing market correction and tax return tips: Must-read business and investing stories
The shutdown of Silicon Valley Bank sent shockwaves across global markets and triggered a reassessment of future rate moves by central banks, including that of the Bank of Canada.DADO RUVIC/Reuters Getting caught up on a week that got away? Here’s your weekly digest of the Globe’s most essential business and investing stories, with insights and…