Category: Business Marketing

4 Key Benefits To Intersecting Strategy And Marketing

Rehmann Rayani is Chief Strategy & Marketing Officer and joined N model in 2018.

Business strategy and marketing are fundamentally different, yet they are inextricably connected. In Model N, I am both the chief marketing officer and the chief strategy officer—two roles that are traditionally led by different people, serving different functions. But when you get to the heart of the matter, marketing and strategy both identify and address market demands and challenges. Combining them under one enables leader both departments, and your company at large, to deliver innovative results.

What is the intersection of strategy and marketing?

The

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Printing For Less in Livingston has grown into one of the area’s largest employers

SEAN BATURA Livingstone Enterprise

With a new CEO and hundreds of employees, one of Livingston’s largest businesses is doing better than ever since its founding 26 years ago.

“These last eight months have been the strongest sales period in the company’s history,” said Dave Hawkins, who became the new CEO of PFL in January. “We have become more focused on serving primarily large enterprises through direct mail automation and print and fulfillment.”

Keeping employees inspired and motivated at PFL is one of the keys to the company’s success, helped by traditions of taking dogs to work, maintaining an on-site childcare

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Theorem, digital marketing firm, celebrates its two decades of business excellence : Welcome to Mysooru News

Mysuru: Theorem, a City-based digital marketing company, celebrated its 20 years of business excellence, at a grand event, ‘Utsav’ here.

Theorem CEO and founder Jay Kulkarni along with more than 300 employees attended the event that was marked with enthralling cultural events and performances.

Speaking on the occasion, Jay Kulkarni CEO and Founder said, “I started Theorem with a vision to create a full-service marketing solutions company. Theorem is helping brands across the globe future-proof their digital experiences by providing flexible, full-service marketing solutions that save time, drive efficiency, and improve the customer journey from start to finish. After 20

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At the Oregon ProStart Championships, high schoolers show off their culinary and business chops

Oregon’s hospitality industry employs more people than any other business sector besides health care. And even during the pandemic — a time that majorly challenged traveling — visitors to Oregon spent nearly $11 billion in the state in 2021. But keeping the industry growing will take skilled workers, which is where ProStart comes in. ProStart is a nationwide career technical education program supported by the Oregon Hospitality Foundation. The two-year culinary arts and restaurant management program includes 4,000 Oregon high school students from 40 schools around the state.

Crook County student Tayah Hagensee puts the finishing touches on their entrée for the Oregon ProStart Championship March 13, 2023. Crook County High School won first place in the culinary competition which challenged the students to prepare a three-course meal in under an hour, using just two butane burners.

Crook County student Tayah Hagensee puts the finishing touches on their entrée

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How Marketers Should Measure Social Media ROI

If you’re selling your service or product through social media and can’t figure out how everything you’re posting brings in revenue, that isn’t “dark social”—it’s just value you haven’t measured yet.

France-based social media management company Agorapulse has spent more than a decade helping companies organize their social inboxes, publish content, define trends and collect data. Lately, however, its clients have been looking for ways to prove that the work they’re doing on organic social media actually earns money for their companies.

During the pandemic, Fiona Abrams of fashion firm Delta Galil’s Brayola lingerie brand was receiving a lot of

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How User-Generated Content Can Boost Small-Business Marketing

  • Small-business owners and marketing pros say user-generated content boosted their brands on social.
  • User-generated content is cost-effective and helps small businesses expand their reach.
  • It also builds up consumer loyalty and confidence in tandem with growing brand awareness.
  • This article is part of “Marketing for Small Business,” a series exploring the basics of marketing strategy for SBOs to earn new customers and grow their business.

There are a lot of reasons to love user-generated content, or

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COVID news: Most Canadian PPE businesses have collapsed

Most Canadian businesses that answered federal and provincial calls during the pandemic to build up a domestic sector for personal protective equipment have collapsed.

The association that represents Canadian PPE companies says 90 per cent of those businesses have been forced to close or pivot to other industries because the federal government and Ontario have given contracts to a massive American company and a Quebec operation.

“We’ve got an industry that is just running on fumes,” Barry Hunt, the president of the Canadian Association of PPE Manufacturers, said in an interview.

“Most of them are out of business and the

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Impacts of the Silicon Valley Bank collapse, housing market correction and tax return tips: Must-read business and investing stories

The shutdown of Silicon Valley Bank sent shockwaves across global markets and triggered a reassessment of future rate moves by central banks, including that of the Bank of Canada.DADO RUVIC/Reuters

Getting caught up on a week that got away? Here’s your weekly digest of the Globe’s most essential business and investing stories, with insights and analysis from the pros, stock tips, portfolio strategies and more.

Silicon Valley Bank has collapsed – now here’s the good news

The collapse of Silicon Valley Bank, one of the world’s most prominent technology financiers, marked the second-biggest bank failure in US history after

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