Category: Business Marketing

More BC businesses will get in shape with Digital Marketing Bootcamp

Thousands of BC businesses will have the opportunity to hone their online skills with another extension of the popular Digital Marketing Bootcamp program.

“The Digital Marketing Bootcamp has been a huge success and is one of the ways we continue to support businesses that have been affected by the COVID-19 pandemic,” said Ravi Kahlon, Minister of Jobs, Economic Recovery and Innovation. “Through this program and our StrongerBC Economic Plan, BC business owners are empowered with knowledge, tools and skills that will help them pivot their businesses to match the needs of the changing digital world.”

The Province has provided Alacrity

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How exporters benefit from our Indo-Pacific strategy

Business and investment opportunities in the Indo-Pacific region are too big to ignore. With 40 countries, more than four billion people and $47.19 trillion in economic activity, the Indo-Pacific is the world’s fastest-growing region. By 2030, it will be home to two-thirds of the global middle class, as economic growth boosts income for millions of households. Countries throughout Asia and the Indo-Pacific region are investing in supply chain resilience, infrastructure, sustainability, cleantech, and digital transformation. Canadian products and services have a strong reputation in the region, and we can play a significant role in the Indo-Pacific’s continued development.

Export Development

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Desjardins Group shuts down FairSquare Realty, blames slow housing market

FairSquare Group Realty, which was previously called Purplebricks, cited the slowdown in the housing market for its shuttering.Fred Lum/The Globe and Mail

Desjardins Group is shuttering its real estate brokerage FairSquare Group Realty in a surprising reversal for the Quebec financial services firm, which had bought the business in the first year of the pandemic when the country’s real estate market was booming.

FairSquare, which was previously called Purplebricks, cited the slowdown in the housing market for the move, and said on its website that it was “no longer accepting new businesses.” The website showed that FairSquare was registered

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Writing like a boss with ChatGPT and how to get better at spotting phishing scams

It’s never been easier to write a convincing message that can trick you into handing over your money or personal data

ChatGPT has been taking the world by storm, having reached 100 million users only two months after launching. However, media stories about the tool’s uncanny ability to write human-sounding text mask a potentially darker reality.

In the wrong hands, the powerful chatbot (now also built into the Bing search engine) and technologies like it could be misused by scammers and so ultimately help “democratize” cybercrime to the masses. By delivering a fairly low-cost, automated way to create mass scam

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3 ways businesses can strike the ideal marketing and IT balance

Check out all the on-demand sessions from the Intelligent Security Summit here.

We’re seeing two schools of thought emerge on how best to leverage data in the digital media landscape.

The first is more technically savvy, where marketers are deeply involved in the IT side of their platforms. Conversations center around first-party data, including site and application analytics, tagging and tracking, third-party cookie deprecation — and, of course, data privacy. The second school of thought is from a media and marketing perspective: Concentrated on experience and how to measure and define it correctly.

A company’s data approach can differ

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Davenport’s Hilltop Campus Village looking for a new director

Davenport’s Hilltop Campus Village board is searching for a new executive director.

It is the second time in as many years the nonprofit dedicated to maintaining and improving the Hilltop area of ​​central Davenport has embarked on a search for a leader.

Scott Tunnicliff, the organization’s first executive director, retired in June 2021.

The board then selected Molly Otting Carlson, a former Visit Quad-Cities vice president.

Cheryl Riley-Hayles, the interim executive director, wrote in an email that Carlson resigned her position in 2022 for personal reasons. She made the decision to provide full-time care for her aging parents, Riley-Hayles said.

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How To Overcome Jet Lag


Are you preparing for a vacation and traveling by plane? There are ways to shield your body against jet lag and overcome it, reducing the symptoms that can ruin your vacation.

Why do we get jet lag?

Jet lag occurs when we travel by plane and change two or more time zones, this disrupts the body’s circadian rhythm. The symptoms are a result of the circadian rhythm being detuned. The circadian rhythm is the pattern that our body follows within a 24-hour period. This rhythm essentially determines when it’s time to sleep and when it’s time to wake up. It

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