Category: Business Marketing

15 Missteps To Avoid When Using TikTok For Business Marketing

TikTok’s footprint in the social media space exploded in 2022, as the short-from video site became the favorite of Gen-Zers and younger users. Its flexibility and popularity encourage creators and consumers to turn to the site for engaging, entertaining content spanning everything from humor to social trends to education—and beyond.

Unsurprisingly, businesses are looking to tap into the platform’s popularity to reach its wide and youthful audience, including the younger generation of business leaders. But just because TikTok captures a big share of social media users doesn’t mean business marketing content posted to the site will automatically succeed; it’s still

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Investors own big chunk of Ontario’s condo market

Policy makers and the public have started to pay closer attention to investors’ role in the price spiral as the country’s affordable housing problem increases.COLE BURSTON/The Canadian Press

More than 40 per cent of condos in Ontario are investment properties, with investor ownership in excess of 80 per cent in smaller metropolitan areas such as London, Sarnia and Woodstock.

The numbers come from a new report by the Canadian Housing Statistics Program (CHSP), which shows for the first time the extent of investors’ reach in the country’s largest real estate market, as well as in BC and three other

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Colonial Enterprises, Inc. Exploring Affiliate Marketing

ALPHARETTA, Ga., Feb. 3, 2023 /PRNewswire/ — Colonial Enterprises, Inc. announced today it is exploring the creation of a marketing affiliate aimed at further commercializing Colonial’s existing assets.

“Given the size and scale of our system, we want to examine opportunities for additional business based on optimization and market conditions,” said And GordonSenior Vice President and Chief Commercial Officer of Colonial Enterprises, Inc.

Colonial expects to continue business planning activities over the next several months related to the affiliate, including filing to create a separate business entity, talent recruitment, information technology buildout, and enhanced regulatory compliance training.

Colonial

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Meet Megan LaMothe — The Woman Changing The Golf Game

Megan LaMothe never asked for any handouts. As a small business owner, he’s earned every success and taken every failure on the chin. LaMothe is the founder and CEO of Foray Golf, a lifestyle apparel brand founded in 2016 that stands out in the golf space by making products for women, by women.

With Foray, women are never an afterthought. LaMothe is always asking herself not just what “her woman” is doing on the course, but what she enjoys doing afterwards. While this narrow focus may seem limiting to some, the entrepreneur believes it is for exactly this reason that

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How A CRM Can Amplify A Business’s Marketing Efforts

Cofounder of Bacancy Technology with 20 years of experience in architecture, design and providing intelligent software solutions.

The global customer relationship management (CRM) market was projected to be valued at $63.91 billion in 2022, and it will continue to grow in size, number and adoption. Yet not many are convinced about the role a CRM can play in enhancing the ROI for marketing campaigns.

Let’s see how a CRM can help streamline marketing performances.

Four Ways A CRM Can Supercharge Marketing Activities

CRM software can understand and nurture the long-term value of potential and existing customers. If you think

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Breaking News, Business, Financial and Economic News, World News from EconoTimes

Etayankara Muralidharan

Associate Professor and Chair of the Department of IB, Marketing, Strategy, & Law, MacEwan University
Etayankara Muralidharan or Murli for short has a PhD in business administration from the University of Manitoba, Canada. He has an undergraduate degree in engineering from the Indian Institute of Technology and post graduate qualifications from the Indian Institute of Management. Prior to his joining the PhD program he was for over two decades in various divisions of the Tata Group from India, in the areas of International Business, Marketing, & Business Excellence. He has also served as Regional Manager for Tata International

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Meta Offers New Business Certification to Showcase Your Facebook and Instagram Marketing Expertise

Digital marketing agencies take note: Meta has launched a new certification for businesses, which will give you another way to showcase your Meta marketing expertise to prospective clients.

Meta company certifications

The new program aims to highlight businesses whose staff have accumulated a level of knowledge about Meta’s platforms, via its Blueprint training courses.

As explained by Meta:

“A Meta Certified Company is a company or organization that is recognized for their advanced expertise on the Meta Platform. For the first time, we’re offering Certification at the Organizational level, awarded to companies who achieve a threshold of individual Meta Blueprint certifications in

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Alliance Marketing announces new executive team

Independent grocers

Illustration courtesy: ARG

The board of Alliance Marketing LLC has selected a new lineup of executive directors for Alliance Retail Group (ARG), the Hendersonville, Tennessee-based self-negotiating retail ad group announced on Wednesday.

“The board is excited to work with a team that will continue to help independent operators thrive in the highly competitive grocery business,” ARG said in a statement.

The team includes:

  • Greg Rush, chairman of the board for Alliance Marketing, LLC. Rush has served as VP of merchandising and CMO for Houchens Food Group, Inc. since October 2021. He previously held roles of increasing responsibility in distribution, logistics,
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