TikTok’s footprint in the social media space exploded in 2022, as the short-from video site became the favorite of Gen-Zers and younger users. Its flexibility and popularity encourage creators and consumers to turn to the site for engaging, entertaining content spanning everything from humor to social trends to education—and beyond. Unsurprisingly, businesses are looking to…
Category: Business Marketing
Investors own big chunk of Ontario’s condo market
Policy makers and the public have started to pay closer attention to investors’ role in the price spiral as the country’s affordable housing problem increases.COLE BURSTON/The Canadian Press More than 40 per cent of condos in Ontario are investment properties, with investor ownership in excess of 80 per cent in smaller metropolitan areas such as…
Colonial Enterprises, Inc. Exploring Affiliate Marketing
ALPHARETTA, Ga., Feb. 3, 2023 /PRNewswire/ — Colonial Enterprises, Inc. announced today it is exploring the creation of a marketing affiliate aimed at further commercializing Colonial’s existing assets. “Given the size and scale of our system, we want to examine opportunities for additional business based on optimization and market conditions,” said And GordonSenior Vice President…
Meet Megan LaMothe — The Woman Changing The Golf Game
Megan LaMothe never asked for any handouts. As a small business owner, he’s earned every success and taken every failure on the chin. LaMothe is the founder and CEO of Foray Golf, a lifestyle apparel brand founded in 2016 that stands out in the golf space by making products for women, by women. With Foray,…
How A CRM Can Amplify A Business’s Marketing Efforts
Cofounder of Bacancy Technology with 20 years of experience in architecture, design and providing intelligent software solutions. getty The global customer relationship management (CRM) market was projected to be valued at $63.91 billion in 2022, and it will continue to grow in size, number and adoption. Yet not many are convinced about the role a…
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Etayankara Muralidharan Associate Professor and Chair of the Department of IB, Marketing, Strategy, & Law, MacEwan UniversityEtayankara Muralidharan or Murli for short has a PhD in business administration from the University of Manitoba, Canada. He has an undergraduate degree in engineering from the Indian Institute of Technology and post graduate qualifications from the Indian Institute…
Meta Offers New Business Certification to Showcase Your Facebook and Instagram Marketing Expertise
Digital marketing agencies take note: Meta has launched a new certification for businesses, which will give you another way to showcase your Meta marketing expertise to prospective clients. The new program aims to highlight businesses whose staff have accumulated a level of knowledge about Meta’s platforms, via its Blueprint training courses. As explained by Meta:…
Alliance Marketing announces new executive team
Illustration courtesy: ARG The board of Alliance Marketing LLC has selected a new lineup of executive directors for Alliance Retail Group (ARG), the Hendersonville, Tennessee-based self-negotiating retail ad group announced on Wednesday. “The board is excited to work with a team that will continue to help independent operators thrive in the highly competitive grocery business,”…