CMO of Perimeter 81VP Marketing, B2B Cyber Growth Strategist, Advisory Board, Entrepreneur, G-CMO Member.
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The global economy has been unstable since the onset of the pandemic, impacting many growing businesses. The International Monetary Fund estimates that between 2019 and 2020, global GDP had its worst economic downturn since the Great Depression. It’s been an uphill battle for the markets ever since. Russia’s invasion of Ukraine, which is expected to cost the global economy $2.8 trillion (paywall) in economic output by the end of 2023, has also been a factor limiting business growth.
Marketing can be the key that
