CMO of Perimeter 81VP Marketing, B2B Cyber Growth Strategist, Advisory Board, Entrepreneur, G-CMO Member. getty The global economy has been unstable since the onset of the pandemic, impacting many growing businesses. The International Monetary Fund estimates that between 2019 and 2020, global GDP had its worst economic downturn since the Great Depression. It’s been an…
Category: Business Marketing
A Complete Guide For Beginners
Designed to facilitate professional connections, LinkedIn Ads can be one of the best platforms in your marketing arsenal – if you know how to use them. Why should you advertise on LinkedIn? The platform boasts 850+ million members, with 40% of visitors engaging with a page every week. Check out this article for more data…
Business Marketing Strategies for Going Viral
Not all presses are good presses. While going viral on social media can bring outsized attention to your brand, the reason why your business is suddenly generating interest matters. Are you under scrutiny for something you did well on social media — or something you did wrong? That’s the dilemma with social media marketing. Done…
test your business creativity with Edition 71 of our quiz!
Lateral Sparks, the weekly quiz from yourStory, tests your domain knowledge, business arguments, and lateral thinking skills (see the previous edition here). In this 71st edition of the quiz, we present issues tackled by real-life entrepreneurs in their startup journeys. What would you do if you were in their shoes? At the end of the…
Alabama high school teacher charged with distributing obscene material of a child
A Lincoln High School teacher was arrested Thursday morning at his Hoover home. Owen Hardin Stallworth III, 27, is charged with distribution of obscene material of a child. School officials said Thursday afternoon he is no longer employed by the system. He was taken into custody as part of an ongoing investigation by Homewood police,…
Employers added 517,000 jobs in January, surprisingly strong growth in the labor market
Comment on this story Comment The labor market expectations shattered in January as the economy added 517,000 jobs and the unemployment rate dropped to 3.4 percent, a low not seen since May 1969, according to data released Friday from the Bureau of Labor Statistics. Job gains had been steadily dropping for months, but January’s stunning…
AI Writing Tools Can Make Marketing Easier in 2023. Here’s How.
Opinions expressed by Entrepreneur contributors are their own. AI writing usage has exploded in the last few months with the launch of OpenAI’s Chat GPT. The tool crossed 1 million users in less than a week. For comparison, it took Twitter two years to reach 1 million users. As an owner of a portfolio of…
Marketing firm m5 moves into new St. John’s office where its creativity, curiosity and brand collaboration can breathe
STORY CONTINUES BELOW THESE SALTWIRE VIDEOS st. JOHN’S, NL — After 41 years in an office building on O’Leary Avenue, St. John’s staff for one of the largest independent marketing agencies in Canada are getting accustomed to new surroundings. m5, an Atlantic Canadian agency with five offices in the region and approximately 150 employees, was…