Category: Business Marketing

How A Fine-Tuned Marketing Strategy Can Accelerate Business Growth

CMO of Perimeter 81VP Marketing, B2B Cyber ​​Growth Strategist, Advisory Board, Entrepreneur, G-CMO Member.

The global economy has been unstable since the onset of the pandemic, impacting many growing businesses. The International Monetary Fund estimates that between 2019 and 2020, global GDP had its worst economic downturn since the Great Depression. It’s been an uphill battle for the markets ever since. Russia’s invasion of Ukraine, which is expected to cost the global economy $2.8 trillion (paywall) in economic output by the end of 2023, has also been a factor limiting business growth.

Marketing can be the key that

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A Complete Guide For Beginners

Designed to facilitate professional connections, LinkedIn Ads can be one of the best platforms in your marketing arsenal – if you know how to use them.

Why should you advertise on LinkedIn? The platform boasts 850+ million members, with 40% of visitors engaging with a page every week. Check out this article for more data from LinkedIn, including paid engagement stats.

Ready to get learn how to advertise on LinkedIn? Let’s go.

LinkedIn Advertising Options: An Overview

LinkedIn used to be extremely limited with its advertising options, which didn’t give marketers many options for achieving their goals.

But that has

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Business Marketing Strategies for Going Viral

Not all presses are good presses. While going viral on social media can bring outsized attention to your brand, the reason why your business is suddenly generating interest matters. Are you under scrutiny for something you did well on social media — or something you did wrong? That’s the dilemma with social media marketing.

Done well, going viral on social media can help increase brand awareness, expand your target market and increase revenue. But a bad marketing campaign that goes viral can send your business into a tailspin, alienating your core audience and causing a quick dip in profits. Some

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test your business creativity with Edition 71 of our quiz!

Lateral Sparks, the weekly quiz from yourStory, tests your domain knowledge, business arguments, and lateral thinking skills (see the previous edition here). In this 71st edition of the quiz, we present issues tackled by real-life entrepreneurs in their startup journeys.

What would you do if you were in their shoes? At the end of the quiz, you will find out what the entrepreneurs and innovators themselves actually did. Would you do things differently?

Check out YourStory’s Book Reviews section as well, with takeaways from over 355 titles on creativity and entrepreneurship, and our weekend PhotoSparks section on creativity in the

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Alabama high school teacher charged with distributing obscene material of a child

A Lincoln High School teacher was arrested Thursday morning at his Hoover home.

Owen Hardin Stallworth III, 27, is charged with distribution of obscene material of a child. School officials said Thursday afternoon he is no longer employed by the system.

He was taken into custody as part of an ongoing investigation by Homewood police, Hoover police and the FBI Child Exploitation and Human Trafficking Task Force, said Homewood police Sgt. John Carr.

Details of the allegations against Stallworth weren’t made public. Jail records indicate the alleged offense happened on Dec. 22, 2022.

Stallworth was booked into the Jefferson County

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Employers added 517,000 jobs in January, surprisingly strong growth in the labor market

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The labor market expectations shattered in January as the economy added 517,000 jobs and the unemployment rate dropped to 3.4 percent, a low not seen since May 1969, according to data released Friday from the Bureau of Labor Statistics.

Job gains had been steadily dropping for months, but January’s stunning job growth reflects unexpected tightness in the labor market, even amid fears of a looming recession as high-profile layoffs spread across the tech industry.

“These numbers are a real surprise,” said James Knightley, chief international economist for ING. “We had been looking at evidence of

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AI Writing Tools Can Make Marketing Easier in 2023. Here’s How.

Opinions expressed by Entrepreneur contributors are their own.

AI writing usage has exploded in the last few months with the launch of OpenAI’s Chat GPT. The tool crossed 1 million users in less than a week. For comparison, it took Twitter two years to reach 1 million users.

As an owner of a portfolio of media websites, I have been using OpenAI’s latest version (GPT-3) since its Beta launch in late 2020. OpenAI’s technology has come a long way in the past two years and is already transforming how businesses create content , communicate with customers and staff of their

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Marketing firm m5 moves into new St. John’s office where its creativity, curiosity and brand collaboration can breathe

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st. JOHN’S, NL — After 41 years in an office building on O’Leary Avenue, St. John’s staff for one of the largest independent marketing agencies in Canada are getting accustomed to new surroundings.

m5, an Atlantic Canadian agency with five offices in the region and approximately 150 employees, was founded in St. John’s in 1981. About one-third of the company’s staff is still based in St. John’s, and earlier this month they moved to 570 Newfoundland Drive.

Heather Dalton, one of four partners with the agency, spent 25 years in the old office and

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