The Martin J. Whitman School of Management and David B. Falk College of Sport and Human Dynamics are launching a new undergraduate dual degree program that helps students pursue growing career opportunities in sports business.
The new undergraduate sport management/business dual degree program is an innovative program that combines rigorous business training with in-depth knowledge of the high-growth area of sport management. This new dual degree program will prepare students to be versatile, multidisciplinary and future-leading thinkers well-prepared for careers related to various aspects of sport management and business.
This dual degree program is offered in a streamlined format. For the undergraduate dual program, students can complete the degree with a minimum of 148 credits and can graduate in four years.
“There is so much potential for this new dual-degree program as the areas of sports and business continue to overlap. We have seen this recently as part of Name, Image and Likeness (NIL) regulations for student-athletes; the commercial aspects of sports and related events, merchandising, marketing and entrepreneurship; and the emergence of the business side of esports, among other areas. Having our students become stronger interdisciplinary thinkers about these issues is truly beneficial,” Whitman School Interim Dean Alexander McKelvie says. “We’re also delighted to partner with Falk and its outstanding sport management program. We hope that this will continue to pay dividends for preparing our students for the future.”
“Falk College has been a national leader in educating future industry professionals in sport business, marketing and analytics for two decades,” says Falk College Dean Diane Lyden Murphy. “The new undergraduate dual degree program between Falk’s sport management program and the highly regarded Whitman School capitalizes on synergies between sport management and business disciplines to give students a competitive edge in the job market. By gaining specialized skillsets in both sport management and business, students will be well-equipped to meet new emerging and evolving sectors of the thriving global business of sport.”
“We are confident that this new dual degree sport management and business program will attract highly qualified and diverse students based on the quality and unique approaches of both schools. We hear with great regularity from students and their families about the demand for this type of program,” McKelvie says.
Admission requirements will remain similar for both programs and emphasize both academic credentials and leadership potential. Dual degree programs are highly demanding, and students should possess both strong analytical abilities and the soft skills needed for leadership positions.
For more detailed information about the new dual programs, visit the dual degree webpage.