By Kailynn Bowling, co-founder of ChicExecs PR & Retail Strategy Firm.
getty
When it comes to growing your business, customers are key. While you should definitely create valuable products that your customers will love, you need to take things a step further when it’s time to market your products.
There’s nothing wrong with posting on TikTok or attending trade shows, but I find that most marketing campaigns are missing an essential ingredient: relationships. If you want to build a loyal following of lifelong customers, you have to invest in relationships with your customers.
If you haven’t tried it yet,

