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Business Marketing Strategies for Going Viral

Not all presses are good presses. While going viral on social media can bring outsized attention to your brand, the reason why your business is suddenly generating interest matters. Are you under scrutiny for something you did well on social media — or something you did wrong? That’s the dilemma with social media marketing.

Done well, going viral on social media can help increase brand awareness, expand your target market and increase revenue. But a bad marketing campaign that goes viral can send your business into a tailspin, alienating your core audience and causing a quick dip in profits. Some

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MG Custom Lighting wins CCBC 10th annual Business Plan Competition

Michael Guarraia of MG Custom Lighting LLC, a company that makes handmade industrial-style lamps using reclaimed industrial parts and machinery, won the first-place prize of $20,000 in the Community College of Baltimore County’s Center for Business Innovation’s 10th Annual Business Plan Competition.

The Feb. 6 events featured the top 10 pitches from aspiring entrepreneurs, all of whom are CCBC students or alumni. The winners shared a total of $62,500 in seed money to be used as startup capital for their new or growing businesses.

Prize money was made possible by the Philip E. and Carole R. Ratcliffe Foundation, which has

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Bed Bath & Beyond Canada is going out of business, closing 54 stores

Bed Bath & Beyond’s Canadian operations are going out of business, according to a court filing on Friday, two days after the retailer quickly raised cash to stave off a US bankruptcy.

The Canadian division, which operates 54 Bed Bath & Beyond stores and 11 buybuy BABY stores, is insolvent, the filing posted on the consultancy website Alvarez & Marsal showed. Alvarez & Marsal has been appointed as a monitor of the business in the Canadian court case.

The Canadian business does not have the “capacity or ability to independently effect a recapitalization or restructuring of the Canadian operations without

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The IRS tells 21 states how to handle last year’s special payments

After much outside criticism, the Internal Revenue Service basically told taxpayers in most — but not all — states that they do not need to report income from special state tax refunds or payments on their 2022 federal income tax returns.

Tens of millions of taxpayers in 21 states — not including Michigan — were told a week earlier to hold off filing their federal income tax returns until the IRS could give guidance. The IRS gave such guidance late Friday — and taxpayers should be able to move forward.

The National Taxpayer Advocate issued a highly critical blog Thursday

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WhiteHorse Finance, Inc. (NASDAQ:WHF) Sees Significant Decline in Short Interests

WhiteHorse Finance, Inc. (NASDAQ:WHF – Get Rating) was the target of a large decline in short interest during the month of January. As of January 31st, there was short interest totaling 61,400 shares, a decline of 20.9% from the January 15th total of 77,600 shares. Based on an average daily trading volume, of 76,500 shares, the days-to-cover ratio is currently 0.8 days. Currently, 0.4% of the company’s stock is sold short.

Insider Activity

In related news, Director John Bolduc bought 7,690 shares of WhiteHorse Finance stock in a transaction that occurred on Monday, December 5th. The stock was purchased at

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Healthy Valentine’s Day Gift – Maria Mind Body Health

Valentine’s Day is coming!

Say what you will about Valentine’s Day, but I do love making it special. I get healthy gifts for all of my boys to make it special. It’s a day for love and I like to show my boys how much I love them.

HEALTHY GIFTS THAT “KEEP ON GIVING”

I love gifting the “Gift that Keeps Giving the All Year Long” as cousin Eddie would say! And a sauna blanket is the perfect gift to give to your loved one! Not only because every time they use it, they will think of your generosity, but

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Small Business Owners Call on Congress to Fix Federal Program Deficiencies

On the eve of President Biden’s State of the Union address, small business owners delivered their own message to the 118th Congress: government programs designed to help small businesses are failing them, and Congress must take bipartisan action to reauthorize the US Small Business Administration.

The new Goldman Sachs 10,000 Small Business Voices a survey released on Monday revealed that 70% of small business owners in the US give the federal government a “C or below” grade for the effectiveness of its programs, services, and tax credits available to small businesses. In addition, 85% give the government the same bad

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Hyundai Pushes Back Against Subscriptions with Bluelink+

Hyundai Bluelink+

Hyundai Bluelink+

Subscriptions are all the rage in the automotive world these days, with BMW leading the charge. But while $18-per-month heated seats get a lot of the headlines, a lot of safety, maintenance, and remote features are also already subscription-based. New car buyers usually get them for free as part of a trial period, but once the trial runs out, you either have to pay up or do without. Today, Hyundai announced that it’s bundling all of its subscription services into a single complimentary package on new vehicles called Bluelink+.

In total, Hyundai says the complimentary services that owners

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