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How much should I spend marketing my small business?

DOUG AND POLLY WHITE Special correspondents

QUESTIONS: My husband and I are launching our new business. A marketing company wants us to spend more than $20,000 on a host of marketing services (for example, developing a company name and logo, business cards, letterheads, brochures, graphics standards manual, website, social media campaign, etc.). We could do this, but we would have to dip into our limited savings. Do you think this is a good idea?

ANSWER: Probably not, but let’s explore the issue before jumping to a conclusion. Decisions about how to market your business are some of the most important

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OGS Capital Launches E2 Visa Business Plan in United States of America

PRESS RELEASE

Published February 9, 2023

OGS Capital has announced the launch of its E2 Visa Business Plan service to help individuals and organizations set up their business in the United States of America. The E2 visa is a residency permit that allows foreign entrepreneurs to invest in a US-based business venture or start a new one. Approval for the visa requires a comprehensive and well-structured business plan, which is where OGS Capital comes in.

The E2 Visa Business Plan from OGS Capital includes 11 essential sections, including an executive summary, competitive analysis, goals, mission and vision, operational strategies, services,

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Asian Turkey Lettuce Wraps – Eat Yourself Skinny

Inspired by PF Changs’ famous recipe, these Asian Turkey Lettuce Wraps are quick, easy to make and are full of so much flavor! Perfect as an appetizer, side or even main dish for a healthy meal the whole family will love!

Inspired by PF Changs' famous recipe, these Asian Turkey Lettuce Wraps are quick, easy to make and are full of so much flavor! Perfect as an appetizer, side dish or even as a main course for a healthy meal the whole family will love!

If you are a fan of PF Changs’ lettuce wraps like us are then you will seriously LOVE these. Not only are the flavors in this dish insane, but the entire recipe literally only takes about 15 minutes from start to finish. These lettuce wraps are perfect for an easy weeknight meal, but they also make a delicious appetizer

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Pump Coffee shows how doing the opposite can lead to small business success

One thing I always suggest to my small business brothers and sisters is to, whenever possible, “do the opposite.” For instance, when everyone else is flooding Facebook or Instagram with ads, it is probably a good time to look to advertise elsewhere.

As none other than Warren Buffet has said (paraphrasing here), “Be fearful when others are greedy, and be greedy when others are fearful.”

The reason for this is such smart small business advice – especially now, especially post-pandemic – is that by being even just a tad unconventional, you open all sorts of new avenues, markets, marketing options,

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Indigo’s ‘cybersecurity incident’ stretches into third day as the website is still offline

Indigo Books & Music Inc. is dealing with what it calls a “cybersecurity incident” that has affected customer orders in-store and online.

It started at the Toronto-based retailer on Wednesday. As of Friday afternoon, Indigo’s website was still offline.

“We are working with third-party experts to investigate and resolve the situation,” the company said in a message posted on its website.

“Our hope is to have our systems back online as soon as possible.”

Indigo says it can’t process electronic payments, accept gift cards or deal with returns. But at one location in Toronto on Friday, the store was able

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Asian Shares Advance As Investors Await US Inflation Data

Asian stocks rose on Tuesday, the dollar slipped, and Treasury bond yields remained pressured as investors remained convinced that key US inflation data due later in the day would show an easing in price pressures on an annual basis.

Gold edged higher in Asian trading on dollar weakness while oil prices dropped around 1 percent after the US government announced it would release more crude from its Strategic Petroleum Reserve (SPR) at a time when US crude markets are flush with supply.

Chinese shares eked out modest gains after reports that US Secretary of State Antony Blinken is considering meeting

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Australia removes Chinese-made cameras from politicians’ offices

Australian officials said Tuesday dozens of Chinese-made security cameras would be ripped out of politicians’ offices, days after the country’s defense minister announced his department would remove the devices from its buildings due to security concerns.

At least 913 Chinese-made security cameras have been installed across more than 250 Australian government buildings, including the Department of Defense’s facilities, according to figures released last week.

Australian Defense Minister Richard Marles told national broadcaster ABC last week that all these cameras within his department’s buildings would be removed, saying it was to “make sure that our facilities are completely secure”.

Officials from

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Three takeaways from a busy week in markets: Morning Brief

This article first appeared in the Morning Brief. Get the Morning Brief sent directly to your inbox every Monday to Friday by 6:30 am ET. Subscribe

Saturday, February 11, 2023

Today’s newsletter is by Myles Udland, Head of News at Yahoo Finance. Follow him on Twitter @MylesUdland and on LinkedIn. Read this and more market news on the go with the Yahoo Finance App.

Corporate earnings season is coming down the other side of the mountain after a hectic couple weeks.

But even in the absence of a Fed meeting, or jobs report, or earrings reports from

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