NEW YORK, July 23 (Reuters) – It is Barbie’s world, and US small businesses hope their social-media marketing can help them cash in on it.
From Malibu makeovers to striped dog bandanas to hot pink cocktails, many small business owners have latched on to Barbie-inspired products to get more eyes on their websites and social media accounts ahead of Friday’s US release of “Barbie,” the film set to become a cultural sensation.
Mattel’s (MAT.O) iconic doll brand partnered with big companies including Inditex’s Zara, Airbnb and Google to launch licensed merchandise and products.
But as Mattel-licensed Barbie marketing and products



