Business Marketing

Elaborate duct tape dress wins Los Angeles teen a national scholarship contest

4 min read
LOS ANGELES, CA - JULY 07: Karla (cq) Torres (cq), 18, of Los Angeles, is a finalist in the Stuck At Prom, a duct tape scholarship contest, on Friday, July 7, 2023 in Los Angeles, CA.  The contest awards scholarships to high schoolers who make the best prom attire out of Duck Brand Duct tape.  Torres will be attending California State University Fullerton pursuing a degree in business marketing starting Aug.  2023. Karla spent 120 hours making the dress.  (Gary Coronado/Los Angeles Times)

Eighteen-year-old Karla Torres of Los Angeles is the winner of Stuck At Prom, a duct tape scholarship contest. The contest awards scholarships to high schoolers who make the best prom attire out of Duck brand duct tape. (Gary Coronado/Los Angeles

Business Marketing

UMToday | Asper School of Business

2 min read

July 12, 2023 —

Kiran Pedada, Assistant Professor of Marketing and F. Ross Johnson Fellow at Asper, has been invited to join the illustrious editorial review board (ERB) at the Journal of the Academy of Marketing Science (JAMS).

A

Business Marketing

SCSU track and field and cross country coach resigns

1 min read

st. CLOUD — St. Cloud State women’s track and field and cross country coach Sam Kettenhofen has resigned.

Kettenhofen’s decision, effective immediately, was announced by the school in a press release. Kettenhofen did not respond to requests for comment. He

Business Marketing

Web Design Specialist Drives Business Marketing With Data

4 min read

PRESS RELEASE

Published June 28, 2023

San Ramon, Calif. –

San Ramon, CA based Boomcycle Digital Marketing Agency would like to introduce their Data-Driven Intelligent Web Design process to local businesses. The Agency specializes in utilizing actionable data to create

Business Marketing

How the Shein influencer trip marked a turning point in the brand-sponsored vacation trend

6 min read

Several influencers were lambasted this week for social media posts enthusiastically highlighting a trip sponsored by the Chinese fast fashion clothing retailer Shein, which has previously been accused of labor exploitation and environmentally damaging practices.

A since-deleted video posted by

Business Marketing

Marketing Industry Using AI to Save Time, Boost Productivity: Study

3 min read
  • Dozens of companies are using AI tools to enhance their marketing strategies, a Bynder study found.
  • More than 55% of Bynder’s clients surveyed use AI to generate content drafts and enhance their SEO.
  • The findings come as businesses integrate ChatGPT
Business Marketing

Simplified marketing for construction companies

6 min read

What’s one of the worst things someone can say about your construction company?

According to Seth Fargher, owner of Construction Video Pros, it’s “I had no idea you did that.”

Today’s average construction company is missing significant opportunities to form

Business Marketing

IT’S YOUR BUSINESS: Special events and festivals can benefit your business

3 min read

It’s that time of year when special events and festivals fill the local calendar.

This bringing people together to share and celebrate with different activities can provide opportunities to promote your business or organization.

But why invest in events? For