Business Marketing

Elaborate duct tape dress wins Los Angeles teen a national scholarship contest

4 min read
LOS ANGELES, CA - JULY 07: Karla (cq) Torres (cq), 18, of Los Angeles, is a finalist in the Stuck At Prom, a duct tape scholarship contest, on Friday, July 7, 2023 in Los Angeles, CA.  The contest awards scholarships to high schoolers who make the best prom attire out of Duck Brand Duct tape.  Torres will be attending California State University Fullerton pursuing a degree in business marketing starting Aug.  2023. Karla spent 120 hours making the dress.  (Gary Coronado/Los Angeles Times)

Eighteen-year-old Karla Torres of Los Angeles is the winner of Stuck At Prom, a duct tape scholarship contest. The contest awards scholarships to high schoolers who make the best prom attire out of Duck brand duct tape. (Gary Coronado/Los Angeles Times)

A Los Angeles teen who designed and made a Marie Antoinette-style prom dress completely out of duct tape was named Wednesday as the winner of a national scholarship contest.

Karla Torres, who graduated this spring from Francisco Bravo Medical Magnet High School in Boyle Heights, won a $10,000 scholarship after amassing the most votes for her dress in the

Business Marketing

UMToday | Asper School of Business

2 min read

July 12, 2023 —

Kiran Pedada, Assistant Professor of Marketing and F. Ross Johnson Fellow at Asper, has been invited to join the illustrious editorial review board (ERB) at the Journal of the Academy of Marketing Science (JAMS).

A Financial Times 50 journal, JAMS is a top publication for scholars seeking to publish their high-quality, theoretically strong, and managerially relevant research in marketing.

“The JAMS the invitation is an immense honor, and I am excited to accept!” said Pedada. “ERB members are chosen based on their past review records for the journal and their recent publications. My appointment underscores

Business Marketing

SCSU track and field and cross country coach resigns

1 min read

st. CLOUD — St. Cloud State women’s track and field and cross country coach Sam Kettenhofen has resigned.

Kettenhofen’s decision, effective immediately, was announced by the school in a press release. Kettenhofen did not respond to requests for comment. He had been with the Huskies for seven seasons.

“The team has been informed of the decision, and the process of searching for his replacement will start immediately,” the release reads.

Sam Kettenhofen, SCSU Cross Country.

Sam Kettenhofen, SCSU Cross Country.

A spokesperson for the school declined a request for further comments.

During his career at SCSU, Kettenhofen coached 12 All-Americans, 19 NCAA Qualifiers, 12 Northern

Business Marketing

Insider Sell: Executive Chair – GuruFocus.com

2 min read

On July 6, 2023, Jonathan Oringer, the Executive Chairman and 10% owner of Shutterstock Inc (SSTK, Financial), sold 44,535 shares of the company. This move is part of a series of transactions Oringer has made over the past year, during which he has sold a total of 501,734 shares and made no purchases.

Jonathan Oringer is a significant figure in the digital media industry. He founded Shutterstock in 2003, which has since grown into a leading global provider of high-quality licensed photographs, vectors, illustrations, videos, and music. The company’s robust platform currently boasts over 350 million images and

Business Marketing

Web Design Specialist Drives Business Marketing With Data

4 min read

PRESS RELEASE

Published June 28, 2023

San Ramon, Calif. –

San Ramon, CA based Boomcycle Digital Marketing Agency would like to introduce their Data-Driven Intelligent Web Design process to local businesses. The Agency specializes in utilizing actionable data to create engaging and results-oriented campaigns for their clients. See more here: https://boomcycle.com/services/web-design/.

A business’ website is often the first point of contact with a customer, the Agency notes, and this means it also serves as that customer’s first impression of the brand and its associated services. Today, a customer who is looking for a specific product or service is more likely

Business Marketing

How the Shein influencer trip marked a turning point in the brand-sponsored vacation trend

6 min read

Several influencers were lambasted this week for social media posts enthusiastically highlighting a trip sponsored by the Chinese fast fashion clothing retailer Shein, which has previously been accused of labor exploitation and environmentally damaging practices.

A since-deleted video posted by Dani Carbonari, who in her Instagram bio refers to herself as a content creator, plus-sized model and confidence activist, shows her arriving at a facility she calls the “Shein Innovation Centre” in Ghangzhou, China, last week.

“Shein is just such a developed and complex company, and it was so beautiful to see first hand,” Carbonari said in the video. Referring

Business Marketing

Marketing Industry Using AI to Save Time, Boost Productivity: Study

3 min read
  • Dozens of companies are using AI tools to enhance their marketing strategies, a Bynder study found.
  • More than 55% of Bynder’s clients surveyed use AI to generate content drafts and enhance their SEO.
  • The findings come as businesses integrate ChatGPT into their workflows to boost their bottom line.

The marketing industry is embracing AI with open arms, a new study found.

In May, Bynder, a digital asset management platform, surveyed 104 of its clients like Spotify,

Business Marketing

8 trends in social media marketing

6 min read

I recently attended a marketing education event on social media. Minneapolis-based industry expert Arik Hanson creates an annual “social media trends” report. It’s his look at social media as a business marketing tool, and it’s based on his research and work with medium and large businesses nationwide. I’m adapting this report to apply – as much as I can – to the powersports industry and for dealers. Let’s jump in.

designs.

Social search is increasingly popular

For many years, YouTube has been the world’s second most popular search engine after Google. That still surprises people, but it shouldn’t today with