Six-plus years ago, social media marketing was simple. You posted your content, and if your audience was online at that time or a few hours later, they would see the post. The social media world was smaller, and it seemed easier to connect with your audience back then.
But that’s not the case anymore.
Now, algorithms have taken over our social media feeds. They’ve become a major factor in determining what content our followers see. Many of us have been at the receiving end of those mysterious algorithm changes that caused our posts to reach fewer people than before or

