- Small-business owners and marketing pros say user-generated content boosted their brands on social.
- User-generated content is cost-effective and helps small businesses expand their reach.
- It also builds up consumer loyalty and confidence in tandem with growing brand awareness.
- This article is part of “Marketing for Small Business,” a series exploring the basics of marketing strategy for SBOs to earn new customers and grow their business.
There are a lot of reasons to love user-generated content, or



