Tag: nature of business marketing

HKTDC Unveils Seven Creative Lifestyle, Licensing Events

Hong Kong – (NewMediaWire) – April 20, 2023 – (ACN Newswire) – The creative industry is a powerhouse of economic growth. The Hong Kong Trade Development Council (HKTDC) unveiled seven creative events covering fashion, lifestyle and licensing at the Hong Kong Convention and Exhibition Center (HKCEC). The events are the Hong Kong Gifts & Premium Fair; HomeInStyle; the Hong Kong International Home Textiles and Furnishings Fair; Fashion InStyle and the Hong Kong International Printing and Packaging Fair, as well as the Hong Kong International Licensing Show and Asian Licensing Conference. As international business travel and commercial activities return

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Generative AI Impact on Marketing Strategy

Marketing strategies are always evolving and seeking the next advantage, and they have taken a huge leap forward recently with the introduction of generative artificial intelligence (AI) technology.

Nova’s AI marketing experts conducted interesting research to gauge the impact of generative AI, with the results exhibited in an excellent generative AI infographic created by design agency Nowsourcing. Here we summarize some of Nova’s findings which show how big an impact generative AI is having on the marketing landscape.

Generative AI in Marketing

Nova discovered that the use of AI has doubled over the past five years, with 77% of companies

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Friend or foe for business marketing? 7 tips for optimizing your content

Six-plus years ago, social media marketing was simple. You posted your content, and if your audience was online at that time or a few hours later, they would see the post. The social media world was smaller, and it seemed easier to connect with your audience back then.

But that’s not the case anymore.

Now, algorithms have taken over our social media feeds. They’ve become a major factor in determining what content our followers see. Many of us have been at the receiving end of those mysterious algorithm changes that caused our posts to reach fewer people than before or

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How Small Businesses Can Include Social Causes in Their Marketing Strategy

  • Cause marketing can help businesses support social causes that align with their values ​​and connect with customers.
  • They can help a business highlight its mission and goals through action-oriented campaigns.
  • These experts say cause marketing should be equally balanced with the needs of the business.
  • This article is part of “Marketing for Small Business,” a series exploring the basics of marketing strategy for SBOs to earn new customers and grow their business.

In November

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Impacts of the Silicon Valley Bank collapse, housing market correction and tax return tips: Must-read business and investing stories

The shutdown of Silicon Valley Bank sent shockwaves across global markets and triggered a reassessment of future rate moves by central banks, including that of the Bank of Canada.DADO RUVIC/Reuters

Getting caught up on a week that got away? Here’s your weekly digest of the Globe’s most essential business and investing stories, with insights and analysis from the pros, stock tips, portfolio strategies and more.

Silicon Valley Bank has collapsed – now here’s the good news

The collapse of Silicon Valley Bank, one of the world’s most prominent technology financiers, marked the second-biggest bank failure in US history after

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5 Quick Tips on How to Build a Brand for Your Business – Best Marketing Strategies



In the digital age, your business marketing will help a lot if you embrace a strong brand. But how do you do that? How do you build a brand?

Though it may seem daunting, it’s easier than you think. There’s no hard and fast rule about how to do it, so you have to play around with things and see what works for you.

Here are some tips on how to build a brand for your business. keep reading!

1. Define Your Target Audience

Target Audience

To get to know your target

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Marketing & Sales careers | Growth, Marketing & Sales

Learn about opportunities for exceptional candidates at all levels of experience with McKinsey’s Marketing & Sales Practice.

People join our Marketing & Sales Practice for several reasons. Most of our consultants are already experienced professionals in marketing and sales and are looking for a new intellectual challenge. Some join in order to broaden their knowledge and learn more in their chosen field of marketing and sales. Others emphasize the desire to accelerate their careers and gain new perspectives.

The qualities we look for in candidates:

  • Marketing expertise.

     You should offer achievements and several years of experience in marketing and sales.
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Building marketing and sales capabilities to beat the market

The lean-manufacturing revolution profoundly altered the business world as companies reinvented how they built things to be more efficient and productive. We believe it’s time that companies apply that same level of scrutiny and commitment to marketing and sales. Our research is increasingly clear: companies with better marketing and sales capabilities grow faster. At a time when growth is not only more important but arguably more elusive than ever, companies must tap the potential of marketing and sales to deliver better results.

To help leaders understand marketing and sales performance, we recently conducted a detailed benchmarking study involving 15,000 employees …

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