Tag: what are the four basic marketing strategies?

Business Marketing

UMToday | Asper School of Business

2 min read

July 12, 2023 —

Kiran Pedada, Assistant Professor of Marketing and F. Ross Johnson Fellow at Asper, has been invited to join the illustrious editorial review board (ERB) at the Journal of the Academy of Marketing Science (JAMS).

A Financial Times 50 journal, JAMS is a top publication for scholars seeking to publish their high-quality, theoretically strong, and managerially relevant research in marketing.

“The JAMS the invitation is an immense honor, and I am excited to accept!” said Pedada. “ERB members are chosen based on their past review records for the journal and their recent publications. My appointment underscores

…
Business Marketing

Rainbow Orzo Salad – Eat Yourself Skinny

7 min read

This Rainbow Orzo Salad makes the perfect summer side dish! Loaded with colorful veggies, fresh herbs and tender orzo pasta, all tossed together with a delicious lemon herb dressing and easily made in just minutes!

This Rainbow Orzo Salad makes the perfect summer side dish! Loaded with colorful veggies, fresh herbs and tender orzo pasta, all tossed together with a delicious lemon herb dressing and easily made in just minutes!

If you are looking for a fresh and easy summer side dish, then look no further! This Rainbow Orzo Salad is full of colorful veggies, fresh herbs, and tender orzo pasta all tossed in the most delicious lemon herb dressing! This orzo pasta salad is one of my absolute favorite go-to dishes in the warmer months and is one I love making for a crowd.

…
Business Marketing

Award-winning Lincoln-Way grad eyes career on fishing circuit

5 min read

Zach Wolfe doesn’t remember getting hooked, but has a fishing story that he’ll never forget.

His father, whose love of fishing predates Wolfe’s birth, tried to get him into the sport since he was tiny, but it took some generational intervention before he took the bait.

“My parents went on a trip to Hawaii when I was six and my grandparents had to come and watch me and my sister,” Wolfe said. “I went fishing a few times with my grandpa and my dad said I’ve been hooked on it ever since and I’ve never slowed down.”

The Mokena resident

…
Business Marketing

B-to-B Agency Doremus+Co Shifts Focus to Creativity

3 min read

B-to-b marketing has been around for well over a century, as exhibited by Omnicom’s dedicated b-to-b shop Doremus+Co, which celebrates its 120th anniversary this year. But only recently has business-to-business marketing come to the forefront of the marketing world.

In the past few years, Cannes Lions has added a Creative B2B category, LinkedIn started its B2B Institute, and there has been considerable buzz around the category recently as it relates to creativity.

Doremus+Co is, after more than a century in business, riding the wave of b-to-b popularity, making some recent changes to account for more creativity in the b-to-b space,

…
Business Marketing

Starfield: And That’s Marketing – GamesReviews.com

3 min read

Starfield had a blowout today as part of the Xbox conference, and it’s safe to say it did its job. Opinion on the game has shifted dramatically.

Not that the muted reaction to it before was ever fair. I think it’s a nice combination of Fallout 76, Bethesda’s reputation for janky launches and a general attitude to Xbox that made people comfortable knocking it out. And maybe those people will still turn out to be right.

But before it felt like those critics were in the majority. You couldn’t read about Starfield without someone popping up to say “It won’t

…
Business Marketing

The Drums | The Rise Of Gaming Culture

6 min read

Gaming isn’t just changing entertainment – it’s revolutionizing marketing as we know it. That’s a bold statement from TikTok’s head of global gaming business marketing, so The Drum caught up with Rema Vasan to find out if it’s justified.

Attention is the new currency – and if marketers want to capture the attention of today’s consumers in a rapidly evolving world, traditional marketing approaches will no longer cut it. One industry is changing the game, having been quick to adapt to dramatic shifts in consumer expectations and it’s revolutionizing marketing as we know it. Yes, we’re talking about gaming.

The

…
Business Marketing

Robertson Kitchen & Bath Teacher of the Month: Tierney Bratten, Marlington Local

3 min read
Tierney Bratten, who teaches life skills classes at Marlington Middle School, is a Canton Repository Walsh University Teacher of the Month for June. She was photographed at the school on Wednesday, May 31, 2023.

Tierney Bratten, who teaches life skills classes at Marlington Middle School, is a Canton Repository Walsh University Teacher of the Month for June. She was photographed at the school on Wednesday, May 31, 2023.

NAMES – Tierney Bratten

SCHOOL – Marlington Middle School

RESIDENCE – Alliance

HIGH SCHOOL ALMA MATER – Marlington Local Schools

COLLEGE – University of Mount Union (undergraduate, business marketing and education); Capella University (graduate, technology integration); American College of Education (graduate, educational administration).

FAMILY – 17-year-old son Bo.

WHAT SUBJECTS DO YOU TEACH? – I teach Life Skills (a co-academic course) to grades six to eight.

…
Business Marketing

Reddit layoffs reported as tech sector shrinkage continues By Proactive Investors

1 min read

Reddit layoffs reported as tech sector shrinkage continues

Proactive Investors – Reddit has reportedly joined the technology layoff spree, with roughly 5% of the San Francisco company’s workforce set to be shown the door.

So far this year, 749 tech companies around the world have axed over 202,300 employees, according to the layoffs.fyi website.

Reddit, a chatroom-style platform, had been in expansion mode in recent months, with several director and management appointments published.

“It’s no secret we’ve been busy this year building for our ambitious future,” the company said in an April post about the hiring of a new executive

…