Category: Business Marketing

ChatGPT Marketing Course “10x Faster AI Marketing Masterclass” Helps Businesses to Boost Efficiency & Stay Competitive

Phoenix, AZ – Engage Online Marketing, a leading provider of marketing education, unveiled its groundbreaking ChatGPT for Small Business Marketing course “10x Faster AI Marketing Masterclass” in March of 2023. Today the course reached 200 course participants. The online course is designed to help small business owners and marketers leverage ChatGPT, an advanced AI-driven language model, to perform marketing tasks 10 times faster than traditional manual methods.

In today’s fast-paced, technology-driven world, small businesses that fail to embrace AI technology risk being left behind. By integrating ChatGPT into their marketing strategies, businesses can significantly boost efficiency, streamline workflows, and maintain

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Meta Announces New Marketing Tips Webinar Series, Specifically Focused on SMBs

Meta has announced a new series of webinars based on its ‘Performance 5’ framework, which is a set of five data-proven tactics that can help to improve advertising performance across Meta’s platforms.

The Performance 5, which Meta first outlined last year, was established based on analysis of 20,000 campaigns, in order to identify the key elements that drive optimal success.

MetaPerformance 5

Now, based on this framework, Meta’s new webinar series will explore how, exactly, each can be applied in your marketing process.

The first webinar, to be held on April 26th, will dig into the Conversions API, and the role it

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3 Marketing Moves to Make Your Business Recession-Proof

Opinions expressed by Entrepreneur contributors are their own.

If you’re a business owner, a lot has happened already this year to make you stop and consider the state of your (and your business’s) money.

Inflation has every dollar reduced in value, federal rate hikes have made it more costly to borrow, and while recent bank failures may not have impacted your business outright, it certainly caused a justifiable stir.

With all of this going on, my husband and I decided to meet with a mentor and financial consultant who has managed hundreds of millions of dollars in capital over the

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HKTDC Unveils Seven Creative Lifestyle, Licensing Events

Hong Kong – (NewMediaWire) – April 20, 2023 – (ACN Newswire) – The creative industry is a powerhouse of economic growth. The Hong Kong Trade Development Council (HKTDC) unveiled seven creative events covering fashion, lifestyle and licensing at the Hong Kong Convention and Exhibition Center (HKCEC). The events are the Hong Kong Gifts & Premium Fair; HomeInStyle; the Hong Kong International Home Textiles and Furnishings Fair; Fashion InStyle and the Hong Kong International Printing and Packaging Fair, as well as the Hong Kong International Licensing Show and Asian Licensing Conference. As international business travel and commercial activities return

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Generative AI Impact on Marketing Strategy

Marketing strategies are always evolving and seeking the next advantage, and they have taken a huge leap forward recently with the introduction of generative artificial intelligence (AI) technology.

Nova’s AI marketing experts conducted interesting research to gauge the impact of generative AI, with the results exhibited in an excellent generative AI infographic created by design agency Nowsourcing. Here we summarize some of Nova’s findings which show how big an impact generative AI is having on the marketing landscape.

Generative AI in Marketing

Nova discovered that the use of AI has doubled over the past five years, with 77% of companies

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5 Ways AI Can Transform Your Startup’s Marketing

Opinions expressed by Entrepreneur contributors are their own.

In a world where the competition is fierce and the pace of change is relentless, startups are under pressure to find ways to stay ahead of the curve. As a startup, you need to be agile, creative and innovative to make an impact on your market. Artificial intelligence (AI) marketing tools offer a solution to this challenge, providing a new level of sophistication and power to your marketing efforts.

AI tools can help you analyze customer data, predict future trends, automate processes and create personalized experiences for your customers. With the right

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Five Small-Business Owners Share How They Built Supportive Brand Communities

  • These five small-business owners have built online brand communities that bring customers together.
  • A community founded by Neir’s Tavern in New York City helped save the business from closing when it faced financial difficulties.
  • Experts identified 3 key factors to build a brand community that businesses can rely on for support.
  • This article is part of “Marketing for Small Business,” a series exploring the basics of marketing strategy for SBOs to earn new customers and grow their business.
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Friend or foe for business marketing? 7 tips for optimizing your content

Six-plus years ago, social media marketing was simple. You posted your content, and if your audience was online at that time or a few hours later, they would see the post. The social media world was smaller, and it seemed easier to connect with your audience back then.

But that’s not the case anymore.

Now, algorithms have taken over our social media feeds. They’ve become a major factor in determining what content our followers see. Many of us have been at the receiving end of those mysterious algorithm changes that caused our posts to reach fewer people than before or

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