Business Marketing

08/05/202311/07/2024

Making the most of your insurance marketing budget

Making the most of your insurance marketing budget | Insurance Business America

Insurance marketing experts share top tips on navigating tight times

InsuranceNews

By Jen Frost

Whether you work for an insurer, a managing general agent (MGA) or wholesale broker, or a client-facing distribution business, getting the right message across to current and potential customers and clients can be the key to success. However, when tighter economic times approach, insurance marketing budgets can come under scrutiny. So how do you keep getting the word out there? Insurance Business asked three experienced

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08/05/202311/07/2024

Conor McGregor Hits With Challenge From Star: ‘No. 1 Fight in the World’

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Conor McGregor

The world’s most famous mixed martial arts combatant, Conor McGregor, has been challenged to the “No. 1 fight in the world” by former UFC star Mike Perry.

“Platinum” is 3-0 as a BKFC athlete since parting ways with the UFC in 2021. He picked up a big win over former UFC and Strikeforce 185-pound king Luke Rockhold in his bare-knuckle main event last weekend in Broomfield, Colorado , and McGregor was in attendance for it.

Perry called out McGregor while being interviewed post-fight, which led to “Notorious” entering the ring and engaging in a face-off with Platinum.

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07/05/202311/07/2024

Taking a direct mindset to farm marketing

More Canadian farmers are selling more of what they produce directly to consumers than ever before. Customers are keen to shop for locally made products and many are looking for agritourism experiences.

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Talking up the farm story

A brand isn’t a Nike swoosh. It’s what the Nike swoosh makes you think. On the farm, it isn’t a…

While direct farm marketing has grown in popularity in recent times, it isn’t new to everybody. Some farmers have years of experience in this field, and if you’re considering starting a new direct-to-consumer business, perhaps this is the group to learn from.

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06/05/202311/07/2024

How To Ensure Your Company Survives In An Increasingly Competitive Environment

Joseph is the CEO of SnapAdswhich helps local customers find small businesses willing to pay for help marketing.

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The US is home to an estimated 33.2 million small businesses, and that number is growing rapidly.

The “great resignation” sparked an exodus to smaller towns and more rural areas where people sought life without traffic, office politics and eight-hour days. As the pandemic slowed down, many didn’t want to return to their old jobs, partially contributing to a surge in new businesses being created.

In fact, a record five million businesses have been created each year since 2021, which

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06/05/202311/07/2024

This California Nurse Turned Her Study Sheets Into A $2 Million Side Hustle And Forbes 30 Under 30 Ranking

Filling a void is a proven way to create an effective business, and nurse-turned-entrepreneur Stephanee Beggs seems to have mastered the art. By creating handwritten study notes for herself, she inadvertently tapped into a market hungry for accessible, engaging and effective study resources in the healthcare industry.

See Next: Gamers Making Thousands Selling Gaming Skins And Assets: Gameflip’s Bold Vision For The Future Of Gaming Commerce

The 28-year-old Beggs has transformed her Etsy side hustle into a booming business, earning $2 million in profit in its first year. Since opening her shop RNExplained three years ago, she’s had almost 73,000

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04/05/202311/07/2024

Bud Light to spend ‘heavily’ on marketing after Dylan Mulvaney controversy: report

Anheuser-Busch is reportedly planning a major marketing push for Bud Light as the beer giant scrambles to recover after the brand’s partnership with transgender influencer Dylan Mulvaney prompted a boycott from conservative drinkers.

Dylan Mulvaney drinks Bud Light beer — Bud Light has faced intense backlash from longtime customers over its recent campaign with transgender activist Dylan Mulvaney.

Benj Steinman, editor of Beer Marketer’s Insights, told the New York Post that Anheuser-Busch executives informed distributors this week in a closed-door meeting in Washington, DC, that the company will “spend heavily on the brand after spending fell off a cliff last year.”

BUD LIGHT’S DYLAN MULVANEY CAMPAIGN AN

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04/05/202311/07/2024

DVD Entertainment founders near graduation, contemplate organization’s impact on Ohio State

DVD Entertainment hosts a “Halloween for the Lights” event to bring together students of color in social and entertainment spaces. Credits: Alex Feels

Daylan Jernigan and Andre Holland, childhood friends and soon-to-be graduates of Ohio State, spent most of their lives “in the spotlight” as the lives of the party. Their extroverted personalities instantly inspired even the quietest person in a crowd to get up and dance.

They thought this experience would continue throughout their collegiate journey at Ohio State but soon realized social experiences for students of their race — Black students — weren’t nearly as abundant on campus

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02/05/202311/07/2024

Envu names new US turf and ornamental business marketing head

The Envu Turf & Ornamentals business named Tra Huddleston its head of marketing. Huddleston is an industry veteran with extensive experience forming partnerships with customers and delivering innovative solutions.

“Anyone who has worked with Tra knows how deeply he cares about the people in this industry and his passion for helping them succeed,” said Alison McFee, head of North America marketing for Envu. “He is a world-class communicator with essential knowledge about protecting customers from the toughest turf and ornamental pests and diseases. We look forward to seeing him continue to impact the industry in this new role.”

Huddleston

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