Category: Business Marketing

Casida, Coventry clinch NCCC regular season softball title

May 16—WINDSOR LOCKS — Remington Casida knows where the next chapter of her softball career will take her.

The Coventry High senior has committed to Endicott College, an NCAA Division III school in Beverly, Massachusetts.

The unknown for Casida though is how the current chapter will end.

That’s what’s kept her focused all season.

“I knew I had a big job that I needed to get done here,” the catcher said. “So being able to focus on this year was obviously the main goal. I’m super excited to go to Endicott. But I just know I need to finish my

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How Shay Mitchell Turned Her Penchant for Travel Into a Full-Fledged Business

shay mitchell office hours

Shay Mitchell on Turning Her Hobby Into a CareerHearst Owned

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In ELLE.com’s monthly series Office Hours, we ask people in powerful positions to take us through their first jobs, worst jobs, and everything in between. This month we spoke to actress, model, entrepreneur, and mother of two Shay Mitchell, who is not only celebrating five years of her travel brand Béis, but a just-launched kids collection. (Béis translates to “beige,” after a beige bag Mitchell used to travel with.) “It

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Why La Vie Is A Marketing Masterclass For Vegan Businesses

La Vie will be one of the biggest names in the plant-based food sector over the next few years for a simple reason: it’s walking a proven path to success and isn’t deviating from it.

Marketers love to showcase “innovative” and “groundbreaking” new marketing solutions. The reason why I admire La Vie is that it isn’t doing that. It’s being humble in the face of decades upon decades of consumer research. It isn’t trying to reinvent the marketing wheel; it’s following a proven method.

I’ve written before on the topic of product innovation within the vegan space. La Vie makes

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Getting the most out of your insurance marketing budget



Getting the most out of your insurance marketing budget | Insurance Business Canada















Experts share top tips on navigating tougher times

Getting the most out of your insurance marketing budget

InsuranceNews

By Jen Frost

Whether you work for an insurer, a managing general agent (MGA) or wholesale broker, or a client-facing distribution business, getting the right message across to current and potential customers and clients can be the key to success. However, when tighter economic times approach, insurance marketing budgets can come under scrutiny. So how do you keep getting the word out there? Insurance Business asked three experienced

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1996 cold case of missing Palo Alto woman resurfaces: Authorities search Redwood City property | News

FBI crime scene investigators, along with local law enforcement, on Wednesday, May 10, were searching the backyard of a Redwood City home for evidence in connection to the 1996 disappearance of a Palo Alto woman, Ylva Hagner.

The Belmont Police Department and other local agencies closed off Stulsaft Park to the public in addition to the home on the 3700 block of Farm Hill Boulevard. It’s unclear how the park and the home are connected.

Hagner went missing on Monday, Oct. 14, 1996, and was reported missing to the Palo Alto police two days later by concerned coworkers after she

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Digital marketing trends for 2022

The advent of digital tools has updated age-old processes in marketing and advertising. Digital marketing technology is now a requirement for identifying, attracting and retaining customers in an omnichannel world.

A new e-book from the MIT Initiative on the Digital Economy highlights learnings from the 2022 MIT Chief Marketing Officer Summit held this spring. The topline message to marketing executives: Add data, analytics, and algorithms to better reach socially-linked modern consumers.

Here are MIT Sloan researchers’ top digital marketing trends for 2022:

Social consumers in broad digital and social media networks

Today’s consumers make

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This $80 lifetime membership gives you coupons and courses for startups

laptop on desk with OWNBN logo on screen

laptop on desk with OWNBN logo on screen

SL;DR: As of May 11, you can snag a lifetime membership to the OWNBN Business Success Toolkit for just $79.99 instead of the regular $223.50. That’s a saving of 64% for a limited time.

Starting a business from scratch is tough, but the right tools can make the job a lot easier. If you want guidance, resources, and deals on some important software, try the OWNBN Business Success Toolkit. This lifetime membership lets you access a Startup resource platform that comes with resources, video tutorials, and a lot of opportunities to

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4 Subscription Marketing Mistakes to Avoid

Opinions expressed by Entrepreneur contributors are their own.

The subscription economy has been on the rise and will only continue to grow. With the global subscription eCommerce market expected to exhibit a Compound Annual Growth Rate (CAGR) of 65.5% between 2023 and 2028, it’s not a surprise that so many businesses are looking to pivot to the subscription model.

But in addition to creating opportunities, the subscription economy spike is also causing some challenges for DTC founders — namely, in one area: competitor differentiation. That’s why effective marketing is so important for the growth of subscription brands. And while there

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