Business Marketing

SCSU track and field and cross country coach resigns

1 min read

st. CLOUD — St. Cloud State women’s track and field and cross country coach Sam Kettenhofen has resigned.

Kettenhofen’s decision, effective immediately, was announced by the school in a press release. Kettenhofen did not respond to requests for comment. He

Business Marketing

Setting a manufacturing business apart with personal marketing technologies

7 min read
Isometric business people and investors in the workplace sales display on the analysis of statistics and management research operations data charts, marketing and data analysis concepts

sesame / DigitalVision Vectors / Getty Images

In 1993, Don Peppers and Martha Rogers introduced a new concept that became the foundation for many of today’s marketing programs.

Their book, “The One to One Future: Building Relationships One Customer At

Business Marketing

Fortress Rebrands as Front Row After a Slew of Mergers

2 min read

Marketing agency Fortress Brand Group has rebranded as Front Row, a global commerce accelerator focused on beauty, health and wellness brands. The rebrand is due to their brand consolidation and merger, uniting several businesses, including the Fortress Brand, School House,

Business Marketing

How the Shein influencer trip marked a turning point in the brand-sponsored vacation trend

6 min read

Several influencers were lambasted this week for social media posts enthusiastically highlighting a trip sponsored by the Chinese fast fashion clothing retailer Shein, which has previously been accused of labor exploitation and environmentally damaging practices.

A since-deleted video posted by

Business Marketing

Year Of Efficiency Or Business As Usual For Marketers?

6 min read

Esther Flammer, CMO, Wrike.

Organizations are approaching this year with an efficiency mindset, with all departments under pressure to do more impactful work with fewer resources and prove that any dollars spent are netting quick and meaningful results.

Business Marketing

How to Create Them and What to Include

5 min read

  A businessman and businesswoman brainstorm on a whiteboard in a tech startup office.

Editorial calendars aren’t solely for companies in the publishing industry. They help business owners, social media managers, and others plan and execute their content strategy. — Getty Images/10’000 Hours

An editorial calendar helps marketers, advertisers, and business owners plan the

Business Marketing

3 Tips to Know Before Using ChatGPT for Marketing

7 min read

Opinions expressed by Entrepreneur contributors are their own.

By now, you’ve undoubtedly heard the buzz surrounding ChatGPT. Powered by artificial intelligence (AI), this tool is capable of producing written content that’s similar to, if not virtually indistinguishable from, human writing.

Business Marketing

Getting the most out of your insurance marketing budget

5 min read


Getting the most out of your insurance marketing budget | Insurance Business Canada















Experts share top tips on navigating tougher times

Getting the most out of your insurance marketing budget

InsuranceNews

By Jen Frost

Whether you work for an