Tag: local business marketing

SCSU track and field and cross country coach resigns

st. CLOUD — St. Cloud State women’s track and field and cross country coach Sam Kettenhofen has resigned.

Kettenhofen’s decision, effective immediately, was announced by the school in a press release. Kettenhofen did not respond to requests for comment. He had been with the Huskies for seven seasons.

“The team has been informed of the decision, and the process of searching for his replacement will start immediately,” the release reads.

Sam Kettenhofen, SCSU Cross Country.

Sam Kettenhofen, SCSU Cross Country.

A spokesperson for the school declined a request for further comments.

During his career at SCSU, Kettenhofen coached 12 All-Americans, 19 NCAA Qualifiers, 12 Northern

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Setting a manufacturing business apart with personal marketing technologies

Isometric business people and investors in the workplace sales display on the analysis of statistics and management research operations data charts, marketing and data analysis concepts

sesame / DigitalVision Vectors / Getty Images

In 1993, Don Peppers and Martha Rogers introduced a new concept that became the foundation for many of today’s marketing programs.

Their book, “The One to One Future: Building Relationships One Customer At A Time,” has become a classic reference for personalized marketing and sales. One industry expert summarized the book as a “unique perspective on the fundamental, structural changes that technology has already brought to the real world of business competition.”

It has taken more than a few years, but today, a highly developed integration of several technologies offers manufacturers the ability

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Fortress Rebrands as Front Row After a Slew of Mergers

Marketing agency Fortress Brand Group has rebranded as Front Row, a global commerce accelerator focused on beauty, health and wellness brands. The rebrand is due to their brand consolidation and merger, uniting several businesses, including the Fortress Brand, School House, Taylor & Pond, BizMut and Finc3.

Fortress acquired digital marketing group Taylor & Pond and marketplace accelerator Finc3 in 2022, and School House, the creative agency set up by former LVMH Moët Hennessy Louis Vuitton executive Christopher Skinner, in 2021. BizMut was Finc3’s business-to-business marketing unit. The terms of these deals were not disclosed.

More from WWD

The newly formed

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How the Shein influencer trip marked a turning point in the brand-sponsored vacation trend

Several influencers were lambasted this week for social media posts enthusiastically highlighting a trip sponsored by the Chinese fast fashion clothing retailer Shein, which has previously been accused of labor exploitation and environmentally damaging practices.

A since-deleted video posted by Dani Carbonari, who in her Instagram bio refers to herself as a content creator, plus-sized model and confidence activist, shows her arriving at a facility she calls the “Shein Innovation Centre” in Ghangzhou, China, last week.

“Shein is just such a developed and complex company, and it was so beautiful to see first hand,” Carbonari said in the video. Referring

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Year Of Efficiency Or Business As Usual For Marketers?

Esther Flammer, CMO, Wrike.

Organizations are approaching this year with an efficiency mindset, with all departments under pressure to do more impactful work with fewer resources and prove that any dollars spent are netting quick and meaningful results. Fortunately, marketing should already be built with that mentality—”prove it before you can spend it.” Great marketers have shown time and time again that you don’t have to overspend to grow. In fact, there are often more strategic ways to scale and deliver impact. This makes marketers well poised to set the tone for the larger organization through smarter, more

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How to Create Them and What to Include

A businessman and businesswoman brainstorm on a whiteboard in a tech startup office.

Editorial calendars aren’t solely for companies in the publishing industry. They help business owners, social media managers, and others plan and execute their content strategy. — Getty Images/10’000 Hours

An editorial calendar helps marketers, advertisers, and business owners plan the creation, execution, and distribution of content. Often, editorial calendars take the form of virtual workflows that follow a project from inception to completion.

While they are most commonly used in the publishing industry, editorial calendars have become essential tools for social media managers, content creators and digital marketers. While each team’s specific processes will vary, an editorial calendar generally outlines

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Macarthur appointed Business Development and Marketing Consultants

/THIS NEWS RELEASE IS NOT FOR DISTRIBUTION TO UNITED STATES SERVICES OR FOR DISSEMINATION IN THE UNITED STATES/

VANCOUVER, BC, June 16, 2023 /CNW/ – Macarthur Minerals Limited (TSXV: MMS) (ASX: MIO) (OTCQB: MMSDF) (the Company or Macarthur) is pleased to announce that it has appointed Karlsson Group Ltd (Karlsson) to provide certain business development and marketing services to the Company for a period of six months as it progresses its Lakes Giles project in Western Australia.

Karlsson who operates as Scandinavian Alliance has agreed to provide services to the Company on an incentivized

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HELM Proman Methanol relaunches marketing business

business

Vishanna Phagoo



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HELM Proman Methanol (HPM), a market leader in global methanol supply solutions and part of the Proman family of companies, relaunched its worldwide marketing business under a new brand name, Valenz.

A release from Proman on Tuesday said Valenz will bring together the international marketing networks of its founding partners to create a global leader in the methanol marketing industry. Its focus is on growing the market for methanol as a versatile solution for customers and partners striving for a more sustainable future.

It said it will provide comprehensive methanol logistics and

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