This small business has broken TikTok with its hilarious marketing

Social media can be difficult to break into these days, especially for small businesses. There’s so much competition for viewers’ ever-reduced attention spans, that it can be hard to get any organic reach at all, let alone make a memorable impact.

But Clancy’s Auto Body, a car body shop in Fort Lauderdale, has found a formula that’s won it more views and likes on TikTok in the past week than some of the world’s biggest brands. The key to its success? A heavy dose of humor… and Maxwell the Cat. Suffice it to say, it’s not an approach you often find in the best branding books or the best graphic design books.

@clancysautobody (opens in new tab)
♬ original sound – keeern (opens in new tab)

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