Category: Business Marketing

Struggling with Business? Fear Psychology Might Be to Blame

“If business is booming, why are people struggling with leads?” asked Geraldine Ree, a travel agency consultant and author of “Flying Colors: The Travel Advisor’s Guide to Breakthrough” at last month’s Travel Market Place East conference in Toronto.

“Can you see that is a paradox? It’s a conflicting thing.”

The reason, Ree continued, is the same reason so many people never seem to make any progress on doing something they’ve been thinking about doing for a while. Like implementing a marketing plan or saying no to customers you don’t actually want.

“The really interesting thing about mindset and motivation is

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Elaborate duct tape dress wins Los Angeles teen a national scholarship contest

LOS ANGELES, CA - JULY 07: Karla (cq) Torres (cq), 18, of Los Angeles, is a finalist in the Stuck At Prom, a duct tape scholarship contest, on Friday, July 7, 2023 in Los Angeles, CA. The contest awards scholarships to high schoolers who make the best prom attire out of Duck Brand Duct tape. Torres will be attending California State University Fullerton pursuing a degree in business marketing starting Aug. 2023. Karla spent 120 hours making the dress. (Gary Coronado/Los Angeles Times)

Eighteen-year-old Karla Torres of Los Angeles is the winner of Stuck At Prom, a duct tape scholarship contest. The contest awards scholarships to high schoolers who make the best prom attire out of Duck brand duct tape. (Gary Coronado/Los Angeles Times)

A Los Angeles teen who designed and made a Marie Antoinette-style prom dress completely out of duct tape was named Wednesday as the winner of a national scholarship contest.

Karla Torres, who graduated this spring from Francisco Bravo Medical Magnet High School in Boyle Heights, won a $10,000 scholarship after amassing the most votes for her dress in the

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UMToday | Asper School of Business

July 12, 2023 —

Kiran Pedada, Assistant Professor of Marketing and F. Ross Johnson Fellow at Asper, has been invited to join the illustrious editorial review board (ERB) at the Journal of the Academy of Marketing Science (JAMS).

A Financial Times 50 journal, JAMS is a top publication for scholars seeking to publish their high-quality, theoretically strong, and managerially relevant research in marketing.

“The JAMS the invitation is an immense honor, and I am excited to accept!” said Pedada. “ERB members are chosen based on their past review records for the journal and their recent publications. My appointment underscores

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How to cut back on your firm’s paper waste

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Sustainability | Jul 19, 2023

By Laura Fenton

It’s easy to be worried about the looming impact of climate change—but harder, often, to know what to do about it. In a new column, home design and sustainable living writer Laura Fenton taps industry experts for concrete ways to make your business design more sustainable, whether through product specifications or office workflow changes.

Among the pandemic’s silver linings for the design industry was a universal push forward with digital workflows. Yet even after three years of working at least partially remotely, interior design firms are still

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MarketingGetClients.com Introduces Innovative Marketing Solutions for

The company’s mission is to offer personalized marketing strategies that fully align with their clients’ goals and needs.

Published July 17, 2023 • Last updated 3 days ago • 2 minute read

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Houston, Texas–(Newsfile Corp. – July 17, 2023) – MarketingGetClients.com, a leading provider of tailored marketing services, is pleased to announce its comprehensive suite of solutions designed to help small business owners and representatives effectively attract and acquire new clients . With a commitment to delivering customized strategies, Marketing GetClients is revolutionizing the marketing landscape for entrepreneurs seeking sustainable

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SCSU track and field and cross country coach resigns

st. CLOUD — St. Cloud State women’s track and field and cross country coach Sam Kettenhofen has resigned.

Kettenhofen’s decision, effective immediately, was announced by the school in a press release. Kettenhofen did not respond to requests for comment. He had been with the Huskies for seven seasons.

“The team has been informed of the decision, and the process of searching for his replacement will start immediately,” the release reads.

Sam Kettenhofen, SCSU Cross Country.

Sam Kettenhofen, SCSU Cross Country.

A spokesperson for the school declined a request for further comments.

During his career at SCSU, Kettenhofen coached 12 All-Americans, 19 NCAA Qualifiers, 12 Northern

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One Source Direct Announce Ground-Breaking Small Business Marketing Platform Launched on Indiegogo

PRESS RELEASE

Published July 18, 2023

Say Goodbye to Traditional SEO One Source Direct Introduces Innovative Platform to Empower Small Businesses in the Digital Age.

One Source Direct, has announced the launch of its groundbreaking platform, a peer-to-peer business networking app poised to revolutionize small business operations in today’s fast-paced digital landscape. With the aim of leveling the playing field and overcoming the limitations of traditional marketing strategies, One Source Direct pushes the boundaries of traditional marketing by empowering entrepreneurs, small business owners, and freelancers to succeed in a competitive market.

Unlike traditional algorithms that favor brand popularity or advertising

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The Key to Marketing a Mom and Pop Business

Marketing opportunities are endless, but marketing budgets are finite. Is it better for a mom-and-pop business to put money into online and social media marketing, or to invest in real-life sponsorships and events?

As with many things in business, you can only find out through trial and error, says Rus Graham, cofounder of New England-based Rushton Gregory Communications.

“The difficulty with marketing programs is that everyone is unique,” Graham says. “There isn’t a cookie-cutter approach.”

Related: This is What You Need in Your 5-Year Marketing Plan

Image Credit: Zohar Lazar

Graham urges clients to think about the difference between qualitative

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