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Category: Business Marketing

10/07/202311/07/2024

The Value In Living Out Your Values

Rai-mon Barnes is the Founder and CEO of marketing agency Consciously™. He helps businesses grow sustainably and holistically.

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We track everyone and everything in marketing. People will sign away their right to privacy without even thinking about what the tracking entails when it comes to marketing, but are less eager to give up their rights and privacy in other situations.

Some are abandoning the idea that erasing consumer privacy leads to a net benefit for businesses and consumers. Industry thought leaders like David Heinemeier Hansson, co-founder of Basecamp, are showing us what the world can look like when

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10/07/202311/07/2024

Fortress Rebrands as Front Row After a Slew of Mergers

Marketing agency Fortress Brand Group has rebranded as Front Row, a global commerce accelerator focused on beauty, health and wellness brands. The rebrand is due to their brand consolidation and merger, uniting several businesses, including the Fortress Brand, School House, Taylor & Pond, BizMut and Finc3.

Fortress acquired digital marketing group Taylor & Pond and marketplace accelerator Finc3 in 2022, and School House, the creative agency set up by former LVMH Moët Hennessy Louis Vuitton executive Christopher Skinner, in 2021. BizMut was Finc3’s business-to-business marketing unit. The terms of these deals were not disclosed.

More from WWD

The newly formed

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08/07/202311/07/2024

Customer Advocacy Programs Drive Business Growth and Competitiveness in Current Markets, Says SoftwareReviews

SoftwareReviews’ latest research reveals that customer advocacy activities often happen without strategic foresight, highlighting the need for an effective advocacy program that will enable organizations to more effectively compete in a tight market.

TORONTO, June 30, 2023 /PRNewswire/ – Customer advocacy often serves as the engine for new client acquisition, a function that is becoming increasingly crucial in this competitive and volatile market. However, challenges can arise when implementing an advocacy program that can negatively impact an organization’s position. These challenges include a shortage of referenceable customers who could transform into passionate advocates and the absence of a consistent

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08/07/202311/07/2024

Insider Sell: Executive Chair – GuruFocus.com

On July 6, 2023, Jonathan Oringer, the Executive Chairman and 10% owner of Shutterstock Inc (SSTK, Financial), sold 44,535 shares of the company. This move is part of a series of transactions Oringer has made over the past year, during which he has sold a total of 501,734 shares and made no purchases.

Jonathan Oringer is a significant figure in the digital media industry. He founded Shutterstock in 2003, which has since grown into a leading global provider of high-quality licensed photographs, vectors, illustrations, videos, and music. The company’s robust platform currently boasts over 350 million images and

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07/07/202311/07/2024

Why Your Business Should Be on Instagram

Since its inception, Instagram has been a powerful marketing tool for businesses looking to expand their presence and product visibility. Because Instagram is a highly visual platform, it’s an excellent social media marketing tool for showcasing cool, innovative, interesting, and beautiful products and services. Industries such as fashion, food, travel, beauty, home decor, gardening and events enjoy enormous success by adding Instagram engagement to their marketing plans.

We’ll share why businesses can benefit significantly from an Instagram account and offer tips for optimizing your Instagram presence.

What is Instagram?

Instagram is a hugely popular photo- and video-sharing social media platform

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06/07/202311/07/2024

Sector 5 Digital (S5D) Develops Immersive Marketing Experience for Textron Aviation’s Latest Cessna Business Jet

S5D built highly realistic digital 3D models of both the exterior and interior of the new jet in order to create interactive elements for the launch campaign

NEW YORK, NY / ACCESSWIRE / June 29, 2023 / Sector 5 Digital (“S5D”), a wholly owned subsidiary of The Glimpse Group, Inc. (“Glimpse”) (NASDAQ:VRAR), (FSE:9DR), and a leader in immersive content development, completed a 6-figure engagement with Textron Aviation to develop captivating immersive marketing materials for the highly anticipated debut of its Cessna Business Jet – The Citation Ascend™.

The S5D created a comprehensive experiential marketing campaign consisting of three key components

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06/07/202311/07/2024

Big tobacco vs small business owner

Awesome Thursdays. We can see you over there, Mr. Weekend.

Will Spencer’s frustration was on full display.

A businessman who operates a small museum housing Winston Cup racing memorabilia, Spencer has been ensnared for months in a complicated legal battle with ITG Brands, LLC. over ownership of the items.

In essence the lawsuit — three, actually, as two have been dismissed — is a fight over trademarks and branding as ITG, a corporate entity that has controlled the Winston brand name since UK-based Imperial Brand bought Winston, Kool and Maverick from Reynolds American and Lorillard Inc., wants to assert its

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04/07/202311/07/2024

Award-winning Lincoln-Way grad eyes career on fishing circuit

Zach Wolfe doesn’t remember getting hooked, but has a fishing story that he’ll never forget.

His father, whose love of fishing predates Wolfe’s birth, tried to get him into the sport since he was tiny, but it took some generational intervention before he took the bait.

“My parents went on a trip to Hawaii when I was six and my grandparents had to come and watch me and my sister,” Wolfe said. “I went fishing a few times with my grandpa and my dad said I’ve been hooked on it ever since and I’ve never slowed down.”

The Mokena resident

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