Category: Business Marketing

Web Design Specialist Drives Business Marketing With Data

PRESS RELEASE

Published June 28, 2023

San Ramon, Calif. –

San Ramon, CA based Boomcycle Digital Marketing Agency would like to introduce their Data-Driven Intelligent Web Design process to local businesses. The Agency specializes in utilizing actionable data to create engaging and results-oriented campaigns for their clients. See more here: https://boomcycle.com/services/web-design/.

A business’ website is often the first point of contact with a customer, the Agency notes, and this means it also serves as that customer’s first impression of the brand and its associated services. Today, a customer who is looking for a specific product or service is more likely

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How the Shein influencer trip marked a turning point in the brand-sponsored vacation trend

Several influencers were lambasted this week for social media posts enthusiastically highlighting a trip sponsored by the Chinese fast fashion clothing retailer Shein, which has previously been accused of labor exploitation and environmentally damaging practices.

A since-deleted video posted by Dani Carbonari, who in her Instagram bio refers to herself as a content creator, plus-sized model and confidence activist, shows her arriving at a facility she calls the “Shein Innovation Centre” in Ghangzhou, China, last week.

“Shein is just such a developed and complex company, and it was so beautiful to see first hand,” Carbonari said in the video. Referring

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B-to-B Agency Doremus+Co Shifts Focus to Creativity

B-to-b marketing has been around for well over a century, as exhibited by Omnicom’s dedicated b-to-b shop Doremus+Co, which celebrates its 120th anniversary this year. But only recently has business-to-business marketing come to the forefront of the marketing world.

In the past few years, Cannes Lions has added a Creative B2B category, LinkedIn started its B2B Institute, and there has been considerable buzz around the category recently as it relates to creativity.

Doremus+Co is, after more than a century in business, riding the wave of b-to-b popularity, making some recent changes to account for more creativity in the b-to-b space,

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Marketing Industry Using AI to Save Time, Boost Productivity: Study

  • Dozens of companies are using AI tools to enhance their marketing strategies, a Bynder study found.
  • More than 55% of Bynder’s clients surveyed use AI to generate content drafts and enhance their SEO.
  • The findings come as businesses integrate ChatGPT into their workflows to boost their bottom line.

The marketing industry is embracing AI with open arms, a new study found.

In May, Bynder, a digital asset management platform, surveyed 104 of its clients like Spotify,

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8 trends in social media marketing

I recently attended a marketing education event on social media. Minneapolis-based industry expert Arik Hanson creates an annual “social media trends” report. It’s his look at social media as a business marketing tool, and it’s based on his research and work with medium and large businesses nationwide. I’m adapting this report to apply – as much as I can – to the powersports industry and for dealers. Let’s jump in.

designs.

Social search is increasingly popular

For many years, YouTube has been the world’s second most popular search engine after Google. That still surprises people, but it shouldn’t today with

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Sacramento Paving Business Marketing: Multimedia Content Campaigns Announced

PRESS RELEASE

Published June 27, 2023

With industry studies by Semrush showing that 55% of businesses are publishing more frequent content in 2023 as a way to grow their brand awareness, the agency is responding to increased demand. The latest update focuses on establishing omnipresence by ranking clients across hundreds of high-authority sites.

More information can be found at https://pavedmedia.clientcabin.com/

Following the update, businesses can leverage branded digital assets – ranging from infographics to videos and podcasts – to connect with more customers and increase brand awareness.

Securing a spot on page one of Google search results is crucial for

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How AI is Powering Marketing Success and Business Growth

Today, at Meta’s Performance Marketing Summit in Toronto, we brought the marketing community together to help them take advantage of our growing suite of business tools and find new opportunities to drive effective campaigns using artificial intelligence (AI).

AI has been a foundational part of all our apps and services since 2006, and it currently powers our discovery engine, ads business, content moderation and more. The advancements we have made have been driven by world-leading innovations, and these new tools for creativity and connection have already proven their value to the marketers on our platforms. Now, we’re applying AI even

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Get Seen By Locals: Boost Your Business with Local SEO



Are you a small business local to the New York area? Do you want to expand your reach and get seen by more locals?

Local SEO is one of the most effective digital marketing methods for growing your online presence, attracting new customers, and driving sales growth, all while staying rooted in a specific geographic location.

Here at Ignite Digital, we understand how important it is for businesses like you to increase visibility within their local communities. With our cutting-edge approach grounded in industry knowledge, expertise and experience: we are here to help!

Read on to find out how a

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