Category: Business Marketing

How to Create Them and What to Include

A businessman and businesswoman brainstorm on a whiteboard in a tech startup office.

Editorial calendars aren’t solely for companies in the publishing industry. They help business owners, social media managers, and others plan and execute their content strategy. — Getty Images/10’000 Hours

An editorial calendar helps marketers, advertisers, and business owners plan the creation, execution, and distribution of content. Often, editorial calendars take the form of virtual workflows that follow a project from inception to completion.

While they are most commonly used in the publishing industry, editorial calendars have become essential tools for social media managers, content creators and digital marketers. While each team’s specific processes will vary, an editorial calendar generally outlines

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Longtime Puma Exec Adam Petrick Is Exiting as Company Moves Marketing Group to Germany

Puma global chief brand officer Adam Petrick, whose career at the German athletic powerhouse spans more than two decades, is leaving the company.

Petrick is departing as Puma reorganizing its global marketing organization. The company’s new plan includes moving the group to its headquarters in Herzogenaurach, Germany.

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In a statement released today, Puma said Petrick has decided not to transition to Europe, and will instead pursue new challenges outside of the brand. The executive will remain with Puma until the end of the year to ensure a smooth transition.

“I would like to thank Adam Petrick for

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Macarthur appointed Business Development and Marketing Consultants

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VANCOUVER, BC, June 16, 2023 /CNW/ – Macarthur Minerals Limited (TSXV: MMS) (ASX: MIO) (OTCQB: MMSDF) (the Company or Macarthur) is pleased to announce that it has appointed Karlsson Group Ltd (Karlsson) to provide certain business development and marketing services to the Company for a period of six months as it progresses its Lakes Giles project in Western Australia.

Karlsson who operates as Scandinavian Alliance has agreed to provide services to the Company on an incentivized

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Polygon Labs Rolls Out Open Database for Blockchain Use Cases

Polygon Labs, the Ethereum scaling platform, has released an open database that shows positive use cases of blockchain on any application from across the world, it was announced on Thursday.

Called “The Value Prop,” the database hosts as many as 39 use cases and over 300 applications, with numbers expected to increase. Polygon Labs conceived the project as a “Wikipedia for use cases.”

“This is just the beginning. It’s not like this is going to be a stagnant website,” said Rebecca Rettig, Chief Policy Officer at Polygon Labs in a pre-launch interview with CoinDesk. “It’s going to grow as people

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Jourdan Engages Additional Firms to Assist with Marketing Campaigns

TORONTO, June 07, 2023 (GLOBE NEWSWIRE) — JOURDAN RESOURCES INC. (TSXV: JOR; OTCQB: JORF; FRA: 2JR1) (“Jourdan“or the”Company“) announced today that it has entered into investor relations agreements with Rumble Strip Media Incorporated (“Rumble”) and Dede & Dede GmbH (“Dede”) for assistance with its investor awareness marketing campaign.

Rumble provides marketing and investor relations services. The company will assist Jourdan in enhancing its visibility with potential investors by providing, among other services, content creation management, author sourcing, project management, and media distribution for a total upfront cost of US$100,000 for

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Why You Should Consider A Chief Growth Officer In 2023 And Beyond

Sergio Tang is the chief growth officer at Space AG Global, a growth expert, speaker and lecturer. Helping ships and scale products in Latam.

The business world is evolving faster than ever. With all the layoffs and the always-changing landscape, startups and big companies are focusing on revenue-based growth roles. However, the days of growing a business at all costs, just looking for that hockey stick figure, are in the past. As a result, the position of a hybrid or at least fractional chief growth officer (CGO) has become increasingly important in recent years for tech companies. Having a

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HELM Proman Methanol relaunches marketing business

business

Vishanna Phagoo



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HELM Proman Methanol (HPM), a market leader in global methanol supply solutions and part of the Proman family of companies, relaunched its worldwide marketing business under a new brand name, Valenz.

A release from Proman on Tuesday said Valenz will bring together the international marketing networks of its founding partners to create a global leader in the methanol marketing industry. Its focus is on growing the market for methanol as a versatile solution for customers and partners striving for a more sustainable future.

It said it will provide comprehensive methanol logistics and

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