Starfield had a blowout today as part of the Xbox conference, and it’s safe to say it did its job. Opinion on the game has shifted dramatically. Not that the muted reaction to it before was ever fair. I think it’s a nice combination of Fallout 76, Bethesda’s reputation for janky launches and a general…
Category: Business Marketing
Simplified marketing for construction companies
What’s one of the worst things someone can say about your construction company? According to Seth Fargher, owner of Construction Video Pros, it’s “I had no idea you did that.” Today’s average construction company is missing significant opportunities to form new business relationships or gain new employees all because of their perception in the marketplace….
Missouri State, Iowa, Middle Tennessee and more
Buena Vista University Veronica Tapia-Banuelos of Rogers graduated with a Bachelor of Arts in business (marketing track) at the end of the spring 2023 semester at Buena Vista University in Storm Lake, Iowa. Tapia-Banuelos was among more than 300 students who received degrees. Founded in 1891, Buena Vista is a private university affiliated with the…
Year Of Efficiency Or Business As Usual For Marketers?
Esther Flammer, CMO, Wrike. getty Organizations are approaching this year with an efficiency mindset, with all departments under pressure to do more impactful work with fewer resources and prove that any dollars spent are netting quick and meaningful results. Fortunately, marketing should already be built with that mentality—”prove it before you can spend it.” Great…
The Drums | The Rise Of Gaming Culture
Gaming isn’t just changing entertainment – it’s revolutionizing marketing as we know it. That’s a bold statement from TikTok’s head of global gaming business marketing, so The Drum caught up with Rema Vasan to find out if it’s justified. Attention is the new currency – and if marketers want to capture the attention of today’s…
Email tools to make your marketing pop out
In today’s fast-paced digital world, email marketing is one of the most effective ways to connect with your audience. But with so many businesses vying for the attention of the same potential customers, how can you stand out from the crowd? One often overlooked aspect of email marketing is the email signature. You might think…
IT’S YOUR BUSINESS: Special events and festivals can benefit your business
It’s that time of year when special events and festivals fill the local calendar. This bringing people together to share and celebrate with different activities can provide opportunities to promote your business or organization. But why invest in events? For starters, according to Statista, 44 per cent of marketers experience a 3:1 to 5:1 return…
Groundbreaking New Book by Prolific Author Bo Bennett: A Deep Dive into AI-Driven Business Marketing – Written by AI
Groundbreaking New Book by Prolific Author Bo Bennett: A Deep Dive into AI-Driven Business Marketing – Written by AI BOSTON, June 16, 2023 /PRNewswire/ — Today, Bo Bennett, founder of BookMarketing.pro and acclaimed author of over a dozen books, including the bestseller “Logically Fallacious,” announced the release of his latest book “Artificial Intelligence, Real Profits:…