Category: Business Marketing

3 Tips to Know Before Using ChatGPT for Marketing

Opinions expressed by Entrepreneur contributors are their own.

By now, you’ve undoubtedly heard the buzz surrounding ChatGPT. Powered by artificial intelligence (AI), this tool is capable of producing written content that’s similar to, if not virtually indistinguishable from, human writing.

Naturally, that’s elicited concerns about plagiarism in classroom and college settings. But others are optimistic about the tool’s application to a variety of advanced industries. For the business world, ChatGPT represents a new frontier in the creation of marketing content. Before you hand over your marketing plans to a program, however, there are certain key things you should keep in

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US banks rethink social media as a threat, not a marketing tool

Bankers are beefing up risk management, monitoring and emergency procedures around the use of social media after an internet-fueled run toppled Silicon Valley Bank two months ago and sparked turmoil in the industry.

In board rooms across the United States, executives are devising programs and plans to counteract online threats including rumors around the health of the banks that could lead to deposit outflows or weigh on the stock, according to seven banking industry executives and analysts.

The efforts, which have not been previously reported, underscore banks’ urgent efforts to adapt to changing times, prevent depositors from sparking a bank

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Women in Tech hosts advisory events

Tyson Foods Inc.’s Women in Tech group hosted a mentoring event on Tuesday for female students of the Don Tyson School of Innovation in Springdale.

Each of the 12 girls at the event met in 10-minute individual sessions with 12 female mentors from Tyson Foods’ global technology department to learn more about the mentor’s job as well as internship and career opportunities at the company.

The event was held at the Tyson Foods headquarters in Springdale.

The School of Innovation is a public school for students in sixth through 12th grades. Those who attended the event were chosen based on

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Infobip Announces Microsoft Dynamics 365 Marketing Integration to Support Marketing Communications

  • Native SMS integration enhances Infobip’s collaboration with Microsoft following its deployment on Microsoft Azure

SEATTLE — Infobip’s global cloud communications platform has enhanced its collaboration with Microsoft Dynamics 365 Marketing to help businesses meet customers on their preferred channels and boost return on investment from marketing campaigns. Microsoft has integrated Infobip’s SMS channels into its marketing platform, enabling Dynamics 365 users to send and receive text messages for real-time marketing.

Customers increasingly want to communicate with businesses and brands on the channels they use every day. So, brands must deliver real-time marketing promotions and campaigns via

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How Explainer Videos Can Help You Stand Out

Opinions expressed by Entrepreneur contributors are their own.

According to Clutch, 64% of small businesses have a digital footprint on the web, and each is trying to win as many customers as possible. Moreover, thousands of businesses come to the web daily to make their mark.

Yes. The digital market is nearly saturated, making it hard for businesses to stay unique and attract customers. However, based on current trends, it is likely that the market in 2023 will continue to be highly competitive and crowded, with a proliferation of new products and services being launched regularly.

So, how do you

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Gift meals a specialty of the new Evansville area caterer

Lexie Fankhouser of To the Table grills skirt steak to slice for sandwiches on Tuesday, May 9, 2023.

Lexie Fankhouser of To the Table grills skirt steak to slice for sandwiches on Tuesday, May 9, 2023.

NEWBURGH − To the Table is a different kind of catering service. Sure, owner Lexie Fankhouser will cater for your party, but another of her specialties is a “gift meal.”

Here’s how it works.

What is a gift meal?

If you know someone who could use a prepared meal, be it because of illness, the birth of a new child, a new job or busy schedule, a birthday gift or any other reason, Fankhouser will cook it, package it and deliver it

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The Drums | B2B Tech Marketing Too Vague For Buyers, Says LinkedIn Report

Two thirds of tech buyers (61%) feel that B2B advertising is too vague to be relevant to their business, according to a new LinkedIn report. But five key trends will help brands to stand out, says Aggie Anthimidou (head of technology marketing EMEA & LATAM).

B2B technology now plays a central role in business success and buyers are under pressure to make the right decisions about their tech investments. But a new report from LinkedIn reveals that B2B tech brands can do more to differentiate themselves amongst increasingly diverse and sophisticated tech buyers. That means going beyond products, services, and …

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How to Earn Over $200K in Revenue From Affiliate Marketing Websites

  • Bruce Paulson is a freelance SEO specialist who creates affiliate marketing websites.
  • Paulson said his business started to grow once he put himself in the customer’s shoes.
  • He said he sunk more money back into his business last year than ever and it became his most successful year.

This as-told-to essay is based on a conversation with Bruce Paulson, a 43-year-old freelance SEO specialist and founder of Determined Solutions, from North Carolina about scaling his business.

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