Category: Business Marketing

ChatGPT and Generative AI in Content Marketing: How to Prepare

AI tools like ChatGPT and DALL-E2 can provide marketers with creative ideas, save them time, and even generate imagery and video for content. But they also present risks such as inaccuracies, copyright infringement, and plagiarism.

AI Can Help Content Marketers But Can't Replace Them

Insider Intelligence



Although risks are present, generative AI is on par to change content marketing forever. The areas where it has the largest impact are ideas, saving time, and generating content. In a recent 2022 Aira survey of marketers worldwide 58.9% stated that they already used AI tools to optimize existing content. The most effective way ChatGPT and other generative AI tools have enhanced content

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Icaro Connect, First Psychedelic Marketing and Advertising Company of Its Kind, Officially Launches New Website and Services

Marketing and advertising for the psychedelic industry.

Icaro Connect

We are paving the future for psychedelic and entheogenic businesses.


AUSTIN, Texas (PRWEB)

Icaro Connect, the first entheogenic, psychedelics marketing and advertising company, officially launched its updated website and services today – http://www.icaroconnect.com. Based in Austin, Texas, the company has been working with entheogen therapists, psychedelic shamans, dispensaries, labs, clinics, and more. The founders, Clif Haley and Carson Barker, saw the need for psychedelic marketing when the industry was in its infancy, and created the company to assist business growth, client expansion, and sales.

“We’ve been working with cannabis companies for over

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Game Drive returns with MY. GAMES, Amazon Web Services and Google to support mobile game devs

The team at MY.GAMES, together with Google and Amazon Web Services, have just revealed the third season of its Game Drive program, specifically for mobile developers.

For those who haven’t heard of it, Game Drive is a business accelerator program aimed at creating more opportunities for the growth and development of the next generation of talented mobile game makers.

The third season of Game Drive is led by MGVC, the investment division of MY.GAMES, which has teamed up with AWS for Games, Google, data.ai, Unity experts, and Deconstructor of Fun. Game Drive has also adopted a new format, consisting of

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2023 Digital Marketing Trends To Take Advantage Of

Digital marketing is a constantly evolving discipline, and so are the marketing strategies employed by businesses, regardless of size and niche.

For 2023, emerging technologies are set to revolutionize how brands and consumers interact, making them highly effective in online marketing. Digital marketers must understand and capitalize on these trends to significantly enhance business growth and engagement. At the same time, companies mustn’t lose sight of what works, so they can still enhance their campaigns using proven strategies.

Below, you’ll find the trends taking the digital marketing sector by storm and how businesses can use these to their advantage.

  1. Artificial
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DRC receives three statewide awards

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LA CROSSE — The Wisconsin Economic Development Corp. recognized the best downtown projects of 2022 during the 32nd Wisconsin Main Street Awards ceremony at the La Crosse Center.

Projects honored included business and community development initiatives, historic preservation, community celebrations and revitalization success stories from across the country.

The Downtown Racine Corp. came home with three first-place honors:

  • Best Special Event: Party on the Pavement, Downtown Racine
  • Best Cooperative Business Marketing: Fashion Show on Monument Square
  • Diversity & Inclusion Award: Black History Month, Racine, co-winner.

“I am ecstatic at the strides we have

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Responsible Marketing Good for Business, Good for Society

When you think about responsible marketing, concepts like corporate social responsibility (CSR), sustainability, cause-related marketing, inclusive marketing and many others might come to mind. But what does it really mean to be a responsible marketer, and why is it important?

We sat down with Lisa Loftis, Principal Product Marketing Manager at SAS, and presenter at Simpler Media Group’s CMSWire Connect conference, to learn more.

“I’m very proud to work for SAS because of what they’re doing in responsible marketing,” said Loftis. “For example, through our Data for Good program, we’ve committed to using data and analytics to solve humanitarian issues

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Rosemary Ann Bradford-Linhares Obituary – The Arizona Republic

Rosemary Ann Bradford Linhares, passed away at home in Phoenix on May 16, 2023. She was born in Humboldt, Iowa to Marianne J. (Lieuwen) and Harold W. DeGroote on May 8, 1941.

She graduated from Humboldt High School in 1959 and attended the University of Wyoming.

“Rosebud” was cherished by her family and adored by the many friends she accumulated throughout her life. Upon leaving the business marketing group at Mountain Bell after 17 years, she took on contract employment that kept her out and about doing things such as delivering newspapers, telephone directories, and, most favorite of all, flowers

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Fellowship awards, Trig-Stars and scholarships: Education news

GBCC student receives Newman Civic Fellowship

Louis Fowler

Louis Fowler

PORTSMOUTH — Louis Fowler, a first-year business marketing major at Great Bay Community College, has received a Newman Civic Fellowship, a national year-long scholarship program that recognizes and supports student problem-solvers with leadership qualities.

Fellows are nominated based on their potential for public leadership and their work with communities. The program is sponsored by Campus Compact, a national non-profit organization dedicated to higher civic education and community engagement. Throughout the fellowship year, Campus Compact provides students with on-site and remote educational opportunities to improve their skills and develop strategies for social change,

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