Tag: marketing businesses

Business Marketing

How to cut back on your firm’s paper waste

8 min read
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Sustainability | Jul 19, 2023

By Laura Fenton

It’s easy to be worried about the looming impact of climate change—but harder, often, to know what to do about it. In a new column, home design and sustainable living writer Laura Fenton taps industry experts for concrete ways to make your business design more sustainable, whether through product specifications or office workflow changes.

Among the pandemic’s silver linings for the design industry was a universal push forward with digital workflows. Yet even after three years of working at least partially remotely, interior design firms are still

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Business Marketing

Rainbow Orzo Salad – Eat Yourself Skinny

7 min read

This Rainbow Orzo Salad makes the perfect summer side dish! Loaded with colorful veggies, fresh herbs and tender orzo pasta, all tossed together with a delicious lemon herb dressing and easily made in just minutes!

This Rainbow Orzo Salad makes the perfect summer side dish! Loaded with colorful veggies, fresh herbs and tender orzo pasta, all tossed together with a delicious lemon herb dressing and easily made in just minutes!

If you are looking for a fresh and easy summer side dish, then look no further! This Rainbow Orzo Salad is full of colorful veggies, fresh herbs, and tender orzo pasta all tossed in the most delicious lemon herb dressing! This orzo pasta salad is one of my absolute favorite go-to dishes in the warmer months and is one I love making for a crowd.

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Business Marketing

Customer Advocacy Programs Drive Business Growth and Competitiveness in Current Markets, Says SoftwareReviews

4 min read

SoftwareReviews’ latest research reveals that customer advocacy activities often happen without strategic foresight, highlighting the need for an effective advocacy program that will enable organizations to more effectively compete in a tight market.

TORONTO, June 30, 2023 /PRNewswire/ – Customer advocacy often serves as the engine for new client acquisition, a function that is becoming increasingly crucial in this competitive and volatile market. However, challenges can arise when implementing an advocacy program that can negatively impact an organization’s position. These challenges include a shortage of referenceable customers who could transform into passionate advocates and the absence of a consistent

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Business Marketing

Big tobacco vs small business owner

4 min read

Awesome Thursdays. We can see you over there, Mr. Weekend.

Will Spencer’s frustration was on full display.

A businessman who operates a small museum housing Winston Cup racing memorabilia, Spencer has been ensnared for months in a complicated legal battle with ITG Brands, LLC. over ownership of the items.

In essence the lawsuit — three, actually, as two have been dismissed — is a fight over trademarks and branding as ITG, a corporate entity that has controlled the Winston brand name since UK-based Imperial Brand bought Winston, Kool and Maverick from Reynolds American and Lorillard Inc., wants to assert its

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Business Marketing

Marketing Industry Using AI to Save Time, Boost Productivity: Study

3 min read
  • Dozens of companies are using AI tools to enhance their marketing strategies, a Bynder study found.
  • More than 55% of Bynder’s clients surveyed use AI to generate content drafts and enhance their SEO.
  • The findings come as businesses integrate ChatGPT into their workflows to boost their bottom line.

The marketing industry is embracing AI with open arms, a new study found.

In May, Bynder, a digital asset management platform, surveyed 104 of its clients like Spotify,

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Business Marketing

High Wire Promotes Susanna Song to Chief Marketing Officer as Company Launches New Digital Marketing Campaign and New Products – High Wire Networks (OTC:HWNI)

5 min read

BATAVIA, Ill., June 08, 2023 (GLOBE NEWSWIRE) — High Wire Networks, Inc. HWNIa leading global provider of managed cybersecurity and technology enablement, has promoted Susanna Song from VP of marketing and communications to the new position of chief marketing officer (CMO), where she will oversee all corporate communications for driving brand awareness and lead generation.

The appointment coincides with the company’s launch of a new digital marketing and brand awareness campaign to be led by Song. The initiative includes the introduction of new service options for the company’s Overwatch managed cybersecurity offering.

Song will continue to lead the marketing

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Business Marketing

Geotechnical Investigation Market International Business Analysis, Development Outlook and Regional Strategies 2029

1 min read

PRESS RELEASE

Published May 29, 2023

Latest Report of (Newest 126 Pages Report) studies the global Geotechnical Investigation Market production, Potential Application, demand, With top fortune key companies (, Black & Veatch, Fluor Corporation, Bechtel Corporation, CB&I, KBR Inc., AMEC, Kiewit Corp, The Turner Corp, CH2M HILL, AECOM, Jacobs Engineering Group,), and SWOT analysis.

Geotechnical Investigation Market

In 2023, What is the expected growth of the Geotechnical Investigation market?

The Geotechnical Investigation Market on a global scale had a valuation of USD million in 2023, and there are expectations that it will increase to USD million by 2029, with a compound annual

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