Sustainability | Jul 19, 2023
By Laura Fenton
It’s easy to be worried about the looming impact of climate change—but harder, often, to know what to do about it. In a new column, home design and sustainable living writer Laura Fenton taps industry experts for concrete ways to make your business design more sustainable, whether through product specifications or office workflow changes.
Among the pandemic’s silver linings for the design industry was a universal push forward with digital workflows. Yet even after three years of working at least partially remotely, interior design firms are still
The company’s mission is to offer personalized marketing strategies that fully align with their clients’ goals and needs.
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Published July 17, 2023 • Last updated 3 days ago • 2 minute read
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Awesome Thursdays. We can see you over there, Mr. Weekend.
Will Spencer’s frustration was on full display.
A businessman who operates a small museum housing Winston Cup racing memorabilia, Spencer has been ensnared for months in a complicated legal battle with ITG Brands, LLC. over ownership of the items.
In essence the lawsuit — three, actually, as two have been dismissed — is a fight over trademarks and branding as ITG, a corporate entity that has controlled the Winston brand name since UK-based Imperial Brand bought Winston, Kool and Maverick from Reynolds American and Lorillard Inc., wants to assert its
Several influencers were lambasted this week for social media posts enthusiastically highlighting a trip sponsored by the Chinese fast fashion clothing retailer Shein, which has previously been accused of labor exploitation and environmentally damaging practices.
A since-deleted video posted by Dani Carbonari, who in her Instagram bio refers to herself as a content creator, plus-sized model and confidence activist, shows her arriving at a facility she calls the “Shein Innovation Centre” in Ghangzhou, China, last week.
“Shein is just such a developed and complex company, and it was so beautiful to see first hand,” Carbonari said in the video. Referring
B-to-b marketing has been around for well over a century, as exhibited by Omnicom’s dedicated b-to-b shop Doremus+Co, which celebrates its 120th anniversary this year. But only recently has business-to-business marketing come to the forefront of the marketing world.
In the past few years, Cannes Lions has added a Creative B2B category, LinkedIn started its B2B Institute, and there has been considerable buzz around the category recently as it relates to creativity.
Doremus+Co is, after more than a century in business, riding the wave of b-to-b popularity, making some recent changes to account for more creativity in the b-to-b space,
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An editorial calendar helps marketers, advertisers, and business owners plan the creation, execution, and distribution of content. Often, editorial calendars take the form of virtual workflows that follow a project from inception to completion.
While they are most commonly used in the publishing industry, editorial calendars have become essential tools for social media managers, content creators and digital marketers. While each team’s specific processes will vary, an editorial calendar generally outlines
Puma global chief brand officer Adam Petrick, whose career at the German athletic powerhouse spans more than two decades, is leaving the company.
Petrick is departing as Puma reorganizing its global marketing organization. The company’s new plan includes moving the group to its headquarters in Herzogenaurach, Germany.
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In a statement released today, Puma said Petrick has decided not to transition to Europe, and will instead pursue new challenges outside of the brand. The executive will remain with Puma until the end of the year to ensure a smooth transition.
“I would like to thank Adam Petrick for
