Business Marketing Introduces Innovative Marketing Solutions for

3 min read

The company’s mission is to offer personalized marketing strategies that fully align with their clients’ goals and needs.

Business Marketing

How the Shein influencer trip marked a turning point in the brand-sponsored vacation trend

6 min read

Several influencers were lambasted this week for social media posts enthusiastically highlighting a trip sponsored by the Chinese fast fashion clothing retailer Shein, which has previously been accused of labor exploitation and environmentally damaging practices.

A since-deleted video posted by

Business Marketing

B-to-B Agency Doremus+Co Shifts Focus to Creativity

3 min read

B-to-b marketing has been around for well over a century, as exhibited by Omnicom’s dedicated b-to-b shop Doremus+Co, which celebrates its 120th anniversary this year. But only recently has business-to-business marketing come to the forefront of the marketing world.


Business Marketing

How to Create Them and What to Include

5 min read

  A businessman and businesswoman brainstorm on a whiteboard in a tech startup office.

Editorial calendars aren’t solely for companies in the publishing industry. They help business owners, social media managers, and others plan and execute their content strategy. — Getty Images/10’000 Hours

An editorial calendar helps marketers, advertisers, and business owners plan the

Business Marketing

Longtime Puma Exec Adam Petrick Is Exiting as Company Moves Marketing Group to Germany

4 min read

Puma global chief brand officer Adam Petrick, whose career at the German athletic powerhouse spans more than two decades, is leaving the company.

Petrick is departing as Puma reorganizing its global marketing organization. The company’s new plan includes moving the

Business Marketing

Polygon Labs Rolls Out Open Database for Blockchain Use Cases

3 min read

Polygon Labs, the Ethereum scaling platform, has released an open database that shows positive use cases of blockchain on any application from across the world, it was announced on Thursday.

Called “The Value Prop,” the database hosts as many as